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Fun88 redefined its relationship with English Premier League football club Newcastle United, becoming its Official Betting partner for Asia. This partnership will continue for six years and include the Champions League club in the season 2023/24.
Fun88’s brand was a breakout success during the six years it sponsored Newcastle United’s premium shirt. Fun88 has seen its brand grow and develop over the past six years as the premium jersey sponsor of Newcastle United.
Fun88 will continue to work with the club on a number of activations that engage fans in mature and emerging Asian countries. The brand also has a strong presence on social networks, which is supported by more than 2.5 million loyal Newcastle United fans. Thousands of Magpies fans from around the world interact with the accounts, and many have benefited from the competitions and prizes (such as shirts and tickets) that it has been offering for most of the last decade.
This collaboration will open up a growing number of local channels, and promoter activities that are aimed at engaging and retaining the audience pre-game as well as during play.
Fun88 will also renew its brand presence on the LED perimeter boards in the historic St James’ Park Stadium. This is one of the most commercially valuable media spaces pitchside within the Premier League. Fun88 was able to continue to sponsor the shirt, but it chose to change the nature of the partnership to reflect the new environment in football sponsorship.
As Newcastle United has documented, Fun88 has supported the commercial development of Newcastle United and has thoroughly enjoyed its time as Newcastle United’s official shirt sponsors. Fun88 is happy to continue as the Official Partner of Newcastle United. It will focus on increasing club awareness and appreciation in Asia, as part of an overall global strategy.
Fun88 is committed to a football-friendly culture and to a gamified betting experience. This latest move shows that Fun88 will continue to expand its online offerings to football fans around the world. Fun88 pioneered gamified betting thanks to its unique interface and personalized service, which delivers a cohesive journey for players from the moment they log in until the final result. This unified user experience has led to high levels of satisfaction and retention amongst the active user base.
Fun88’s spokesperson said: “We are delighted to continue our long-standing partnership with Newcastle United in Asia as its Official Betting partner.” We have watched our brand develop and grow in tandem with Newcastle United for much of the last decade. We look forward to sharing more success stories as we continue our journey together.
“We’re also excited to develop organically our partnership with Newcastle United in a new era. We have seen the ups and the downs in life over the past six years, but we’re here for the long haul. Fun88 is proud of moving forward with the club, and our shared community.
Fun88 insists that this collaboration will solidify its position as Asia’s leading gaming and entertainment platform. Watch out for exclusive Newcastle United offers and team interaction. Our customers can expect to see a variety of campaigns in the future. The club will now be able to reclaim their rightful place in the Champions League in 2023/24.
Newcastle United’s spokesperson said: “Thank you Fun88 for your incredible support over the last six seasons as shirt sponsors.” We are excited to continue our partnership and work together to grow our collective reach in Asia.
Fun88 offers one of the most comprehensive odds and markets for sports bettors. Fun88 is committed to providing socially responsible entertainment and customer satisfaction. The latest technology, games and personalized service are all part of this.
Fun88 is proud of its strong history in football and sports around the world, as well as a lineup of outstanding ambassadors who set it apart from other companies in this sector. Over the last decade, the brand has been active in sports marketing around the world. It was a partner with Tottenham Hotspur FC and the jersey sponsor for Newcastle United FC. This year it shifted its role to a betting partner. Fun88 is not only associated with football sponsorships but also the late basketball legend Kobe Bryant and the popular OG Dota 2 eSports team.
