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A leading sportsbook focuses on global expansion through latest commercial hire
Charlie Williams, Commercial Director at Altenar, a leading provider of iGaming and sportsbook software, has helped the company to expand its global presence.
Williams’ vast experience is a great asset to Altenar, which has ambitious plans for global expansion.
Altenar’s commercial strategy will be overseen by him. This includes the company’s regional marketing tactics, lead generation, sale management, and strategic partnership.
Williams’ new role will include promoting and expanding the company’s business activities to increase revenue, market share and sustain growth.
Williams brings a wealth experience to this role. He has been in charge of two successful exits from the software industry and held senior positions as a commercial and operational leader at various B2B iGaming providers.
He also founded a successful consulting firm that focuses on C-Level advice to turn a business idea into financial reality.
Dinos Stranomitis said about the new appointment: I am thrilled to welcome Charlie to Altenar as Commercial Director and am confident he will be a valuable asset in the role.
“Charlie is a leader with a strong entrepreneurial mind-set. As a creative strategist and with great organisational skills, I am sure that he can connect the team on all levels in order to improve performance.
“His experience and background in multiple roles will undoubtedly stand us well globally and strengthen our outreach across a range of markets.”
Charlie Williams, Altenar’s Commercial Director, said, “I am looking forward to starting at Altenar. We have many exciting plans in the future.”
“We will continue to maintain our global focus, with continued efforts to fortify our strong performance in Europe, LatAm and the UK. We also plan on increasing our penetration in the Nordics and North American region, as well as in the UK.
Our primary goal is to continue doing business in markets that are regulated, and also support our growth in newly-regulated jurisdictions.
Altenar is licensed in 13 markets around the world, and has been certified by the UKGC, MGA and other major regulators. It has become the provider of sportsbooks of choice for many leading operators.
Multiple awards have been won by the leading supplier in the last year. These include the MiGEAs (Middle East Gaming Awards), EGR Nordics and EGR Italy as well as the SBC Latin America, Baltic and Scandinavian Gaming Awards.
