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TRUE Ecosystem, in partnership with TrueLab Game Studios, an innovative casino game provider, introduced NFT gamification mechanisms into their game Victoria Wild West using TRUE solution. Soft launch increased player retention by 70 %.
Victoria Wild West, a wild-west themed slot game, is the first production release to integrate NFT gamification mechanisms. This experience is meant to attract a whole new audience in the nexus between iGaming, NFT and other fast-evolving spheres.
The team is expecting their first integration will bring thousands of new NFT holders into the industry, fostering NFT adoption on the one hand and increasing engagement and retention levels as well as reducing user acquisition costs for online gambling on another.
Casino operators using the platforms of major B2B providers including SOFTSWISS can now access the drop. The list is continually expanding.
What is Victoria Wild West NFT Collection?
Random tokens are dropped during play to add the NFT collection. The drop contains 15 000 NFTs in different rarities to help the protagonist complete her mission. Each item has a high utility rate and compliments the storyline in the game.
Upon receipt of the token, a player can immediately activate it in the pop-up by using TRUE iFrame, without interrupting gameplay or leaving the platform to use an external wallet.
The game allows players to collect NFTs, organize them into albums, and create higher-level NFTs in order to earn various rewards, including a portion of the Holders Treasury, a monthly payment based on a percentage from all Victoria Wild West bets.
Crafting is a noticeable tool in the game. The collection contains NFTs with varying rarities that can be used for crafting tokens of greater value. Each level of crafting unlocks greater rewards.
As part of this collection, TRUE released 1,000 mystery boxes on the provider’s marketplace created by the white-label turnkey solution for iGaming. Mystery boxes can either be opened and unpacked, traded for rewards, or resold as-is on an external market.
Growth Potential
The collection has already proven its success. The results are encouraging: at present, the NFT activation rate is above 50%. This exceeds the expectations of the provider.
NFT Gamification continues to perform at full speed and is showing no signs of slowing. Data collected since the product launch in march shows that players have increased by 72.9%, with a 44% increase in sessions per player.
“By integrating NFT gamification mechanisms into slot games, iGaming providers can motivate players to return and play more. Expect the boost in engagement and retention as well as an increase in volumes on old game titles,” explains Dan Andrian. TRUE CEO Dan Andrian.
As the initial results show, the teams expect that the new NFT mechanisms will also positively impact metrics such as bet size and bet counts per session as well as per player.
TRUE Ecosystem
TRUE offers NFT engagement solution that helps Web2 companies increase their customer retention through NFT utility using a no-code approach. The platform offers a comprehensive set of tools for the successful integration of NFT mechanics.
The team has developed ready-to use Web3 solutions such as TRUE Wallet and white-label NFT Marketplace. They also have created APIs and SDKs to help expand NFT’s capabilities and to apply gamification in order to keep the audience engaged.
The teams believe that the utility token is the key growth driver for the NFT market. It can provide extra benefits to the iGaming industry, including gamers, casino operators, developers and online streamers. This will break down the barriers of Web2, and create new revenue streams.
