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SPRIBE, a development studio behind Aviator, a crash game that has more than 10 million active monthly players in the world, has strengthened the senior management team by naming Giorgi Tutskiridze Chief Commercial Officer.

Giorgi has been in the industry for over 20 years. He is a veteran of BetConstruct, VBet, and Adjarabet. Giorgi also is a serial entrepreneur. HawX is an iGaming CRM company which helps online casino brands retain and reactivate their customers to the next stage, boosting online casinos KPIs.

Giorgi, SPRIBE’s Chief Commercial officer, has the responsibility of working closely with various departments within the organization for budgeting, marketing strategies, and sales processes, including branding and advertising.

This includes scaling up the sales, customer success, and business development teams. It also involves creating accountability in the company through the use of appropriate metrics, and coordinating the compensation and promotion within those metrics.

He also has to define sales targets and motivate the team, and work with the marketing department to create strategies to increase product and company awareness.

Giorgi joined SPRIBE during an exciting period for the organisation, as it continues its growth of Turbo Games on the back of the success of Aviator. Aviator is now live in more than 2000 casinos across markets from Europe to America to Asia and Africa.

The company just launched its next-generation client for poker, which offers unrivalled player engagement and interaction.

David Natroshvili CEO of SPRIBE said: “Giorgi has an incredible talent and we are delighted to welcome him as Chief Commercial Office. He will use his experience to help take SPRIBE to the next stage.

“SPRIBE’s Aviator is well-known, but our portfolio also includes Turbo Games, other games like poker, which offer a social, fun experience. Giorgi ensures that operators and players will be more aware than ever of the full range of titles.

“That we were able to secure a top talent shows SPRIBE’s reach to the top tier content providers. I look forward to working closely with Giorgi, as the business grows.”

Giorgi Tsutskiridze is Chief commercial officer at SPRIBE. He added: “SPRIBE has been flying high and I’m delighted to be joining such a cutting-edge, innovative company.

This is an important position for SPRIBE and I’m honored to have been given the opportunity to drive growth and help establish the company as the pioneering content provider for online sportsbooks and casino operators.

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