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EveryMatrix acquired DeepCI, an innovative, data-driven service for betting and gaming affiliate optimization.
EveryMatrix acquired DeepCI on July 1, st 2020 and will integrate it into its operations immediately.
DeepCI, founded by Riaan De Jager and Lewis Civin in 2020, has grown rapidly since then. It now provides its services to many of the largest gaming and betting brands, including Bet365, Betway, Betsson, and 888.
The proprietary technology of DeepCI monitors affiliate sites globally, allowing it to pinpoint the exact location of each gaming company on each page of any website. DeepCI can then determine how many affiliate sites each gaming brand is exposed to, as well as how effective each one is on every site, page and market. It also provides operators with actionable recommendations.
This service allows gaming companies to monitor their own performance as well as that of their competitors and make quick, revenue-generating decisions.
DeepCI is already profitable due to its rapid growth. DeepCI CEO Lewis Civin continues to run the business as a separate part of EveryMatrix Group.
Ebbe Groes said, “DeepCI has been a company we’ve admired for many years and we are very happy to be able now to welcome their team to the EveryMatrix Group.”
DeepCI’s data driven tools are unique in our industry. Their commercial success is also remarkable. Their product will bring significant benefit to our customers. There are also strong synergies between our PartnerMatrix affiliate management software and DeepCI’s data-driven tools.
Lewis Civin said, “It has been an exciting experience launching and iterating DeepCI’s products.” We have developed a must-have’ data-driven product which continues to have a positive impact on iGaming companies on a daily basis on a worldwide scale.
The team and I were delighted to join the EveryMatrix Group. We will be able to accelerate our development and create innovative and disruptive tools faster by integrating into this rapidly growing business.
