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Book of Dead, the world’s most popular slot game online, is now available in William Hill’s UK retail estate
Play’n GO is the leading casino entertainment provider in the world. They announced today that Book of Dead – the most popular online slot ever – has now been launched for the first time on a land based platform.
Book of Dead is now available on all fixed odds betting terminals in William Hill UK’s retail estate. This partnership highlights the Swedish company’s commitment to the UK gaming industry and its drive to innovate. William Hill has rolled out the software in approximately 100 stores. The goal is to reach 100% of its retail estate within the next few weeks.
Play’n GO’s new framework will allow, over time, the distribution of all the games from the Swedish company’s catalogue to retail outlets without the requirement for an internet connection.
Play’n GO has released over 50 new slot games in the last year. It boasts a portfolio of more than 300 titles, including Boat Bonanza, a recent UK favourite.
William Hill UK has over 5,800 FOBTs in its 1,450 shops.
Johan Tornqvist said, “This is a historic day for our company, and a testimony to the hardwork and expertise of all at Play’n GO.
Book of Dead is the most popular online slots game in the world. It’s long overdue that it makes its UK land-based debut.
But this is just the beginning. There are many opportunities to bring iGaming into other land-based settings. This is especially true in the rapidly changing US market.
“However there will be no industry in the future without providing amazing entertainment in an enjoyable and safe environment. William Hill shares our belief in this, and this partnership with William Hill will continue to be fruitful and long-lasting.
Ian Millman UK Gaming Director at William Hill said: “We’re always looking for ways to innovate so that we can provide the best possible gaming experience for our customers. This is an excellent example of this.”
“I am sure that customers from all over the UK will love taking Rich Wilde and his friends on an adventure in search of the Book of Dead. They have done so for years now.
Play’n GO shares our passion for entertainment and responsible gaming, so we can drive innovation in the gaming industry with them.
Play’n GO games were previously only available on cruise ships where Book of Dead, a popular game, was also offered.
The company’s titles are now available for the first time in a retail setting.
