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Altenar to power Palms Bet Bulgarian operations
Altenar, a leading provider of sportsbook software and iGaming, has completed its next step in the global expansion agreement with operator group Palms Bet.
Altenar has secured its position as one of Europe’s leading technology providers by partnering with Bulgaria’s largest sports betting operator.
Altenar has focused on Bulgaria for many years. It is projected that sports betting revenues will reach more than EUR850m by 2026. This is almost EUR600m higher than the previous six-year period.
Palms Bet Bulgarian customers will be able to enjoy Altenar’s multi-channel sportsbook and a variety of sports, virtuals, and esports.
Palms Bet is the first gambling company to have been listed in Bulgaria on the Bulgarian stock market. It offers bettors more than 20,000 sporting matches.
The operator group has also partnered with La Liga to highlight the strength of its brand in football betting throughout Europe.
This is the latest of a number of partnerships that have been formed between Palms Bet and the leading multichannel sportsbook provider. Their operations are now live in multiple European and African countries.
George Mavridis said, “We’ve always talked about how important Bulgaria is to us, and we’re thrilled to continue to grow in this new market, with Palms Bet.”
We are excited to help our partners maximise their customer engagement, as well as continue expansion alongside Palms Bet. We are looking forward to working with our partners in order to maximise customer engagement and continue expansion together with Palms Bet .”
Alexander Sjarov added that: By integrating Altenar in our platform, We are confident we will enhance the player experience and solidify our place as one of leading gaming companies around the world.
Altenar has been recognized with numerous awards in the last year. These include the MiGEAs (Middle East Gaming Awards), EGR Nordics (European Gaming Awards), EGR Italy (European Gaming Awards), SBC Latin America, and the Baltic & Scandinavian Gaming Awards.
Altenar is licensed in 13 markets around the world, and has been certified by the UKGC, MGA, and other major regulators. It has become the provider of sportsbooks of choice for many leading operators.
