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NeoGames S.A, a subsidiary of BtoBet – a leading provider of sports betting – has strengthened its management team by naming Freddie Bowring as Vice President for Sales. Bowring is an experienced professional with ten years’ experience in the sports betting sector.
Bowring’s new role will include driving BtoBet core sales and developing strategic partnerships with potential customers.
Bowring’s role will help to continue the rapid growth of the company, which has already seen it renew and sign partnerships with the biggest operators and brands in the industry, such as William Hill, Betfair Intralot PremierBet, and Santa Casa Global. Bowring brings a wealth experience to BtoBet, having held various senior leadership roles at IMG Arena.
Dima Reiderman said, “I’m thrilled to welcome Freddie aboard.” His knowledge and experience of the sports betting industry, as well as his deep understanding of its challenges will allow us to increase our global presence. We are confident that he can help global brands to maximize our technology. Freddie’s selection also shows that BtoBet plans to keep bolstering its leadership team, by hiring the best talents available in the betting sector.
Freddie Bowring added: “I am extremely grateful for this opportunity and excited to be joining such a great team. BtoBet’s sportsbook platform has a reputation for being flexible and cutting edge technology, making it one of market’s most leading solutions. I’m eager to build upon the solid foundation developed over the past years and support the company’s strategy to maintain their leadership in their core markets while expanding into new opportunities. “I look forward to the challenges and milestones we will reach together.”
