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Gambling.com Limited (Nasdaq GAMB), one of the world’s leading providers of player acquisition services in the global regulated online gambling industry, expanded its reach to the U.K. by forming a media partnership with Independent Digital News and Media Limited (“The Independent”), a major digital publisher in the U.K. The agreement will see Gambling.com Group deliver expert and in-depth sports betting and online gambling content to sports enthusiasts, leveraging The Independent’s reach of over 20.8 millions unique monthly users. The exclusive content and offers will be displayed on a dedicated section of The Independent website, www.independent.co.uk. This will make it easier for readers looking to learn more about online gambling.
The agreement with The Independent is the third major media partner for Gambling.com Group, following its agreements with The McClatchy Company (the largest U.S. publisher of newspapers) and Gannett. The Independent partnership is the Group’s first outside the U.S. media partnership. It offers an additional growth engine in one of their largest and most important markets.
Charles Gillespie is the Chief Executive Officer at Gambling.com. He said: “The sophisticated publishing and monetization system of Gambling.com combined with leading media like The Independent has proven to be a recipe for success as our existing media partnership proves.” Our U.K. sites are visited by record numbers of players looking for the best online casinos and bookmakers. We are looking forward to working with The Independent and generating new revenue by demonstrating the advantages of a top-of-the-line media alliance.
“Gambling.com Group has a wealth of operating experience in the U.K., having entered the market more than 15 years ago. The Independent’s Managing Director, Christian Broughton said that partnering with Gambling.com Group is an excellent benefit to our organization. The group has a proven track record in the U.K., and many established partnerships with leading online gambling brands. “We’re excited to bring Gambling.com group’s authoritative offers to our highly engaged audiences to help them make smart and informed decisions.”
The U.K. legalized online gaming more than 20 years ago. This attracted entrepreneurs and companies from all over the world. Today, the U.K. market is larger than that of any U.S. State. The Independent has partnered with the Gambling.com Group to gain access to its proprietary data science platform and award-winning content teams, as well as their expertise in monetizing gambling traffic online.
