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SportingWin, an ambitious online sportsbook operator has signed a deal that will allow it to use Pinnacle’s B2B solution. This will help further cement its position as the leading brand for betting in the Bulgarian market.
This exclusive deal will allow SportingWin, a company that has made significant progress in the market since its launch last year, to increase its sportsbook offerings through Pinnacle’s cutting-edge technology.
SportingWin will use Pinnacle’s solution to increase its quality customers, particularly high-volume, high-value bettors who often make up the majority of an operator’s revenue. It can also improve hold, decrease volatility and optimise performance.
SportingWin’s debut in Bulgaria has seen a significant impact on the market. The operator earned EUR500,000 net revenue in 4Q22. The Pinnacle partnership will take this to the next level in the next 12 months.
SportingWin, a Malta-based B2C gambling company, was licensed to operate in Bulgaria. There is also a Romania market launch planned.
Mark Chakravarti is the Investment Director for SportingWin. He said that Pinnacle is an industry leader that doesn’t need introduction. SprotingBet will be able to establish itself as a top-ranked betting brand in Bulgaria with its B2B iframe solution.
This is especially true when it comes down to engaging the 5% quality customers that can and will make up over 80% of an operator’s revenue. These players need certain products, features, and levels of service. Pinnacle can help us exceed their expectations.
“We are off to a great start with SportingWin in Bulgaria, but this partnership is a real sign of our arrival on the market where we expect the market to be a major player in the next 12 months.
Rohini Shardana, Director of Business Development at Pinnacle said: “Pinnacle Solution was designed to help operators leverage state-of-the art technology and our unparalleled experience honed over the past two decades. SportingWin now has the opportunity to use this technology to further its position as a market leader in Bulgaria.
