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Today, Wednesday 12th July at the RAI Amsterdam, the biggest edition of iGB L!VE opened.
Organisers prepare to welcome professionals from the industry from more than 100 countries to a record-breaking event.
iGB LIVE’s show floor boasts 14,805 sqm gross of dedicated space for product, innovation and learning. This is a 20% increase over the previous record set in 2022.
The net figure is 5,870sqm, which is 30% more than the previous record of 4,513sqm last year.
High profile features include the first Consumer Protection Zone (CPZ) which has been created to provide visitors with the tools and insight to ensure businesses are compliant in relation to safer gambling, player affordability requirements and new advertising/marketing requirements such as those recently introduced in the Netherlands.
Visitors to iGB L!VE will have two days of content-rich streams, delivered by expert speakers.
The 12th of July is dedicated to the new markets. Business-centric topics will include an overview of the Global Igaming Map, an assessment on new frontiers in Europe, game content tailored for new markets and localising brands for Latin America.
On Thursday, 13th of April, the focus will be on content that is specifically curated for igaming affiliates. The key topics include an analysis of winners and losers of the AI wars; the impact of Google’s updates on affiliates; mastering influencers marketing; an SEO update, including what to expect for Q3 and Q4 2023 and an assessment of most promising geolocations.
