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XB Net is the world’s leading provider of horse racing content in the Americas. It announced its latest digital distribution rights agreement with IZIBET, a well-established operator based in Malta.
IZIBET, the renowned retail brand for lottery operator IZI Group with more than 200 retail locations across Malta, is the name you know. IZI Group is the operator of the iconic Dragonara Casino on the island and, as of 5 July 2022 the National Lottery of Malta.
The agreement allows XB Net to deliver live images, data, and betting services from an unparalleled network of tracks in North America. It provides IZIBET a flexible programming schedule and supports a steady stream rapid-cycling wagering opportunities, which have been proven to increase digital dwell time for existing and new customers.
These rights are based on core premium content from most North American racetracks. This also grants IZIBET and its loyal customers-base access to global highlights such as January’s Pegasus world cup, two legs the world-famous Triple Crown (featuring Preakness and Belmont Stakes), and the Breeders Cup World Championships. This daily schedule of exciting racing action provides IZIBET a reliable source for fast-settling content both at primetime and off peak viewing times.
XB Net is the leader in horse racing content across Americas. It provides rights, data and video streaming for its expanding global network of partners. It is able to provide players with both pari-mutuel information and clear fixed-odds in lockstep. This ability is also available outside the United States.
Simon Fraser, Senior Vice-President International at XB Net said, “It’s amazing to break new ground here in Malta with such a well-known brand like IZIBET. This partnership strengthens our strategy to select the right brands in key international territories. It will help to grow the sport, and return value to all stakeholders. As is the case with Malta’s national lottery brand, IZIBET has been a trusted ‘go to’ operator in Malta. This announcement gives us unparalleled access to the thriving retail market. We are thrilled to offer the best racing products to more bettors .”
“It’s an exciting moment to be growing our global audience and products with our core North American racing services now supported by some great racing from Australia and South America. IZIBET’s innovative and diligent team gives us confidence to continue this partnership as 2023 unfolds span>
Franco De Gabriele is Chief Commercial Officer of National Lottery plc. He said: “We are thrilled to have completed this agreement with XB NET”, as IZIBET has, since 5th July 2022 become the official brand for sports betting. This agreement will allow IZIBET to offer the best horse and dog racing betting services available in Malta, comparable with the extensive offerings provided by international betting companies. Players can now access races starting at 6:00 AM and ending at 8:00 PM when the Americas race roster kicks in. This is consistent with our customer charter, which is built around our promise to offer the best and most appealing product offering .”
XB Net is now a core product of 1/ST Content. This innovative operating group oversees 1/ST’s media companies and content businesses. 1/ST is North America’s largest racing company, and its mission statement is to support Thoroughbred horseracing and the ecosystem that supports it.
