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Adam Lahouiri, Head of Product at BetGames , a leading provider of live dealer and betting games, has been appointed to lead its ongoing content development.
Lahouiri, who joins BetGames from Entain will leverage his extensive industry knowledge and experience to support BetGames ambitious roll-out of new content while also exploring the optimization and enhancement of existing product propositions and customer development tools.
Lahouiri has a proven track record in leading the development of key products. Recent notable projects include the creation and ideation of live dealer games, and designing and launching Ladbrokes’ live lobby platform Game Show World. He curated a concept with the Entain product team.
Lahouiri will be part of the Entain Commercial Team, which is responsible for the revenue and player growth of its portfolio. His efforts will align with BetGames’ continuing strategy to cater to the changing needs modern players.
In his new position, he’ll be responsible for delivering on his track record of innovation. He will bring unique and familiar game types to the market in order to maintain the provider’s leading reputation as a market leader when it comes player loyalty and engagement.
Ian Catchick said that Adam’s appointment is a significant boost to the ongoing product development effort.
His skills and knowledge are invaluable in our efforts to develop new RNG and live content that will meet the needs of players. We can also take our existing products and further develop them to further solidify our position as the leading provider of studio content.
We see Adam’s new role as an opportunity to boost our efforts in driving growth and revenue. He will provide long-term entertainment for players and create live dealer and betting game content that is engaging and exciting. “Welcome aboard, Adam!”
Adam Lahouiri is the Head of Product for BetGames. He added, “Joining such a prestigious supplier brand as BetGames gives me an opportunity to use my experience and create content of the same quality that they have become known for.”
“I’ve had a great career in live gaming and have gained an insight into what makes the vertical tick, as well as the players who enjoy it.
“I am looking forward to bringing my expertise to the exciting content plans of BetGames and to doing my part in keeping it at or near the forefront of Live Casino experiences.”
