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The brand will celebrate its 25th birthday with a year long campaign. After a quarter century, which saw the LiveScore brand grow into a global business in sports media and become one of the leading providers of real-time updates and streaming services around the globe, it is now celebrating the milestone.
LiveScore will celebrate its 25th anniversary with a multichannel campaign. The campaign kicks off with an increased jackpot of PS1,000,000 for UK and Ireland users for the LiveScore 6 free-to play in-app promo over the Premier League match weekends.
LiveScore was founded in 1998 by a football enthusiast who, while climbing the Table Mountain, programmed teletext updates to be sent via SMS. Today, LiveScore has over 50 million monthly users worldwide and distributes top social media content for over five million subscribers.
After being acquired by Gamesys in 2017, LiveScore was then merged into LiveScore Group. The change in ownership marked a new beginning for LiveScore. It operates today alongside sister brands LiveScore Bet, Virgin Bet as part of an ecosystem owned and operated by LiveScore.
LiveScore’s current users can now enjoy an enhanced service, which includes live updates, news across multiple sports and a global video hub called “Watch”, that publishes 500 video clips each month from men’s and woman’s games in more than 200 countries.
LiveScore also offers global video on-demand content, including exclusive previews, interviews and analysis shows. It does this as part of a free-to air model that is innovative.
In the months to come, we will announce more celebrations. A series of exciting events are planned all year long to celebrate the anniversary and reward the users.
Sam Sadi said, “As LiveScore celebrates its 25th anniversary, it is a time to reflect on LiveScore’s remarkable evolution and the impact that LiveScore has had on sports fans.
“We are extremely proud of our journey and the millions of fans that trust us every day to provide real-time updates, captivating experiences and other content.
LiveScore embraces cutting-edge technology to improve fan experiences and redefine sports coverage.
