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OpenBet is a global leader in sports betting technology, content, and services. As part of Endeavor’s global network, it offered the most comprehensive range of player statistics markets, powered by SportCast, during the Women’s World Cup this year. This was due to increased demand by operators and bettors around the world.
This company has provided five different betting markets to its global operator network for the tournament: Shots on Target (also known as Shots-on-Target), Assists (also known as Passes), Shots (also known as Shots-on-Target), Shots-on-Target, and Tackles. These are also available this Sunday for the eagerly-anticipated final, when England will face Spain in order to be crowned winners overall.
SportCast offers the markets in its premium BetBuilder product, as well as pre-built BetBuilders and singles products. OpenBet’s SportCast offers premium sports betting services that include outright betting as well as betting in-play and pre-match.
OpenBet powered 1.3 millions sports betting transactions during the tournament. The final is expected to be even more engaging as global interest increases.
OpenBet has taken this latest step to provide more opportunities for women’s sports events. OpenBet has added Women’s National Basketball Association matches (WNBA) and National Rugby League Women’s Premiership (NRL Women’s Premiership) events to its player statistics offering. This is a major boost for the company’s US and Australian-facing partners.
Major League Soccer will be added to the top five football tournaments including Champions League and Europa League. In anticipation of future growth in the LatAm area, it will also be able to display player statistics from Brazil’s Serie A.
Manos Lagopoulos is the VP Trading Content for OpenBet. He said that women’s sports betting saw a massive increase in interest over the last 12 months. The World Cup this year was the latest catalyst.
We are now focusing on the final, which we expect will generate a great deal of engagement as fans worldwide discover who will take home the coveted trophy. The focus now shifts to the final which, we expect, will be a hugely engaging event as fans around the world discover who will win the prized trophy .”
