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Making the right decision at the right moment is essential in a dynamic, heavily regulated market like iGaming. David Yatom Hay , the company’s general counsel, spoke with us about the company’s Soft2Bet plans to enter the Greek iGaming market. David Yatom Hay, a lawyer with a keen eye for details and the ability to navigate complex regulatory environments, provides valuable insights into Soft2Bet’s strategic entry into Greece. In this exclusive interview we explore the legal challenges, future market prospects, as well as what it takes to be successful in a foreign territory. David Yatom will reveal the many layers of Soft2Bet’s Greek Odyssey.
What are the challenges and process involved in obtaining the A1 License?
We are privileged to work closely with the Hellenic Gambling Commission and value their dedication in helping us secure this license. Our interactions have been seamless thanks to their efficient processes and the expertise of our Compliance team. The previous experience of our team in securing a recent operating license in Greece streamlined recent endeavors. Our compliance professionals have been working diligently on multiple license applications to demonstrate their proficiency.
What do you think will be the impact of this B2B License on Soft2Bet’s operations in the Greek Market, especially with regards to the recent purchase of your Greek B2C License by Soft2Bet?
The license was not just a legal requirement for our operations in Greece, but it was also an important step in the long-term strategy of our company. This strengthens our B2B strategy and allows us to offer our advanced technology solutions to other operators in Greece. This license allows us to cater both to existing and potential operators in Greece. Our unique products and designs give us an edge in the market. Now, we are ideally situated to offer these specialized services to operators who want to improve their offering, design, user-experience, and overall technology operations.
Soft2Bet is committed to operating in regulated markets throughout Europe. How does the Greek Market fit into your overall European Strategy?
Soft2Bet is always looking for opportunities on regulated markets, and keeps an eye out for the possibility of obtaining licenses. The Greek market, while crowded with operators in many European markets, is unique. Soft2Bet can showcase its gaming knowledge in a market that is competitive, but not oversaturated. Soft2Bet will continue to expand its reach into additional regulated markets as we move forward.
Can you tell us more about your future plans for Soft2Bet? Especially in terms of growth and expansion into other regulated markets.
We are constantly working to expand our market reach and secure new licenses. Our goal is to grow as a provider, and our recent B2B license acquisition in Greece demonstrates this. We are also committed to improving our technology and elevating our gaming experience.
You said that this license is a great example of a partnership with HGC. Could you explain the nature of this partnership?
Soft2Bet has exciting plans to use the B2B license that was recently acquired in Greece. We are primarily focused on leveraging this license to ensure a seamless, efficient and effective process for our B2C operation.
But our ambitions do not stop there. Parallel to our B2C efforts, we are committed to supporting and enhancing our B2B growth efforts. Soft2Bet will extend the capabilities of our platform to all existing operators in Greece, and welcome any new operators who wish to enter this market in future.
Our product excellence, design and player experience, including our gamification, are what set us apart from our competitors. These qualities enhance not only our operations, but also give other operators a competitive edge.
We are confident that our services can be a game changer for operators in Greece and we hope that they will see the value that we offer. Soft2Bet will provide top-notch expertise and support to any operator who makes the wise decision to partner with us.
Soft2Bet, with its recent B2B licence, is well-positioned for a successful and exciting journey on the Greek market. We look forward to having a positive influence on the industry.
Soft2Bet can now offer its supplier services to Greek operators. What services do you plan to provide?
Soft2Bet’s solutions are based on gaming and betting platforms, which we can offer with this license. Soft2Bet’s technology is unique in its gamification capabilities, localization and personalization. These are three key aspects that modern iGaming solution providers demand. The market is already anticipating these highly gamified and locally relevant solutions, which can be tailored to the needs and requirements for the Greek audience. I also believe that they will help us gain a good share of the market.
Soft2Bet’s commitment to improving its technology offerings is unwavering. What is the alignment of this license with your technology roadmaps?
We strive to develop innovative technologies that set us apart from our competitors. We are different from our competitors because of our user-friendly platform, which has a wide range of customization options, and also for the localization and gamification services we offer. We are committed to growing our business in Europe and beyond to meet the demand for these services and products. The Greek license is a crucial step towards realizing this strategy.
What types of collaborations do you hope to create in the Greek market as you expand your B2B engagements?
We want to reach out to current and potential operators to offer our technology package. We are looking forward to working with operators who are interested in achieving greatness and searching for innovative business solutions.
