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Portugal is an attractive market for many game developers. Now is the perfect time to enter a market with such eye-catching figures. Evoplay has not missed this opportunity. We spoke with Ihor Zarechnyi from Evoplay’s Head of Sales to find out what Portuguese players can expect in the innovative portfolio.
What makes Portugal appealing to Evoplay when it comes time to look for new markets? And what will your main focus be in the region if you are looking at a new market?
Portugal is an attractive market, with strong interest in online gambling and sports betting. During the 4th quarter of 2022 the iGaming sector in Portugal achieved a record-breaking revenue amounting to EUR195.3m. This was mainly due to the acquisition of new players. The growth trend will continue over the next few years. We have seen an increase in this year’s figures, making Portugal a very attractive place for new players.
There’s no doubt that the Portuguese love football. Our top-performing Soccer Pack is sure to be a big hit with Portuguese players. We know that football is deeply rooted in Portuguese culture, and it is the most popular game in the country. We are confident we can deliver the same exciting, action-packed gameplay experience we have become known for around the world.
What has made Evoplay games so popular in Europe? How do you expect Portuguese players to respond?
Our commitment to create games that are immersive and fun for players is the key to our success. Our games are brought to life by a combination of creativity and innovation, aided by cutting-edge technologies. We listen to feedback from players and partners to improve and refine our games.
Our business is shaped by partnerships, and they are crucial to our success. We’re thrilled to have launched our Portuguese venture in partnership with Solverde and are always open to new opportunities. We are confident that as our online casino games become more popular, the demand for our entertainment will increase in casino lobbys. This growth is beneficial to both our company as well as our partners. We can expand our reach.
Evoplay also comes as a pre-packaged solution for our partners. We offer all necessary marketing material, work closely with our affiliates and update our social media to keep players informed about the latest releases.
In 2023, we are excited to bring a variety of exciting new games to Portugal – which I am sure will be loved by the locals. We have a lot of exciting games in the pipeline and I am confident that they will be as popular in Portugal as in other markets. Watch out for further details!
What can Portuguese gamers expect in 2023 after a series of releases like Perfect Fishing?
We plan to release new titles in 2023 that we think will be real hits. We have a lot to offer Portuguese players, and in Q4 we will be releasing new football games that are certain to be incredibly popular.
The ease of understanding will allow sportsbooks to easily cross-sell games based on football.
We plan to continue the momentum, especially with our football portfolio. We know how to create successful games because our football pack has been such a success. In the fall, you’ll hear more about our upcoming flagship title. It follows our previous groundbreaking flagship titles Dungeon: Immortal Evil, and 2021’s award-winning blockbuster Star Guardians.
Also. Last but not least, our team is working on exciting ingame and outgame gamification to make playing slots more fun. The players can compete in tournaments, leaderboards, and thrilling quests. We can’t reveal too much for now, as everything will be revealed soon!
What other markets does Evoplay operate in, and where do you plan to expand?
Evoplay has a strong global presence on the online gaming market. They are committed to bringing innovative and engaging slots to players around the globe.
We are currently present on a number of markets including Europe and Latin America. In Europe, our presence is strong in Belgium, Estonia Italy, Romania Bulgaria Lithuania and Portugal. We are working hard to obtain a Canadian licence, which is something we are very excited about.
We are making steady progress in achieving our ambitious future expansion goals, which include Switzerland, Mexico and the Czech Republic as well as Greece, Spain and Canada.
Our goal is to expand our reach to all players around the globe and bring our high-quality slot games.
How does Evoplay’s content differ from that of other providers on the market?
Evoplay’s innovation sets it apart from the other iGaming suppliers. We strive to offer our players unique gaming experiences by constantly pushing the limits of what’s considered normal and introducing new technology, gameplay mechanics and game genres. We provide more than just games. We provide emotions, experiences and entertainment.
We know that each player is different, so we develop games to suit their individual preferences and tastes. We employ a highly-skilled team of game designers and developers to create games that are not only visually appealing, but also engaging and immersive.
Our team works closely together with players and partners in order to collect feedback and gain insights into their preferences. We then use this information to guide our game development. This allows us to develop games that are visually stunning, but also highly engaging. We can create slots that transform the culture of trigger-pulling,’spin button’ pressing, and emotionless gaming into excitement and adrenaline. We design games with the player in mind. We are very excited to expand and look forward to the future.
