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New agreement allows 24/7 racing to be the first race portfolio to be launched
SIS (Sports Information Services), a leading multi-content provider of 24/7 live betting, has signed a deal with Altenar to integrate their full product range onto the platform.
Altenar’s vast network of operators will be able to access the 24/7 Live Racing Content, which includes over 76,000 races every year.
SIS Competitive Gaming will follow, a market-leading esports platform that offers over 200,000 events per day, all of which are produced in-house, and with the highest integrity. Also, the integration of live numbers content from the supplier, featuring more than 200,000 betting events annually, including the 49’s Original live draw, will be live.
SIS’ 24/7 Live Racing Content is delivered as a complete solution. It includes live streaming pictures, data and on-screen graphic with betting triggers.
The agreement is the latest step in SIS’s efforts to develop relationships with major platforms. The supplier aims at expanding its reach globally across regulated markets.
Andy Kelly is the Head of Commercial Partnerships for SIS. He said that Altenar has made significant progress in the sports betting market within regulated markets around the world. This deal will help us to expand our geographic reach.
We are confident that the extensive and premium Live Racing Content delivered by tracks around the world will be a big hit with Altenar’s partners. We look forward to launching our Competitive Gaming and our highly popular numbers range.
Antonis Karkousis is the Director of Operations for Altenar. He said that the company was always on the lookout for new content to offer its partners. SIS’s premium racing, esports, and numbers content fits that bill.
The regular short-form betting options around the clock will only benefit our operators clients. We look forward to integrating SIS’s entire range of products over the next few months.
