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NowBetNow nominated for the Rising Star Award in Sports Betting Innovation/Software Category at this year’s SBC Awards
NowBetNow is a provider of automated, multichannel personalised content that caters to iGaming operators and casino operators. It has been nominated for the Rising Star in Sportsbetting Innovation/Software Award at the SBC Awards in Barcelona, September 21, 2023.
This award recognizes the most innovative software developers who are transforming the sports betting industry. NowBetNow automates the content of betting suggestions for major sportsbook operators. Its technology displays and generates live bet suggestions. Prices are dynamic, and the bets can be personalised.
There was nothing like NowBetNow on the market before it. NowBetNow’s bet suggestions have changed. Before 2018, operators had to manually write and design display contents using Photoshop. This process used to be so labor-intensive that until recently, display content on operator’s websites was dominated by generic, long-term offers such as ‘Bet PS10 and get PS20’, or ‘Bet this weekend’s soccer’.
The marketing resources available to operators limited the volume of offers that could be created during a normal week. This was a source of constant frustration. NowBetNow is able to deliver large quantities and variety of betting content that can be customised for operators, regardless of their channel or jurisdiction.
NowBetNow allows some of its operators to display over 200,000 unique betting pieces per month on multiple channels. All of this is done in a brand-consistent, channel optimized and fully compliant way.
NowBetNow uses the back-end system of customers to produce compelling content. This includes price feeds, wagering and casino data. NowBetNow’s content is preferred by operators because it offers betable content available wherever and whenever they want: via the app, website, e mail, Facebook, Instagram, or X (formerly Twitter).
The typical time between selecting NowBetNow and going live is less than 30 days. NowBetNow also allows operators to click through new offers to gain customer insights. This allows them to fine-tune campaigns, only using the methods that increase average revenue per player.
The SBC Awards recognize the best in the iGaming Industry, including operators, payment and marketing service providers, sportsbook and casino software, and payments providers. The SBC Award Winners will be announced at the SBC Awards Dinner, which takes place on September 21, in Caves Codorniu Barcelona, as part of the SBC Summit Barcelona, taking place from September 19-21, 2023.
Stewart Vassie said, “It’s great to have been recognized at the SBC Awards Barcelona again.” NowBetNow built a solution that increases advertising personalisation and automates the delivery of timely, pertinent live bet suggestions across multiple digital channels in multiple languages.
We now know that we can provide value to a lot more large-scale operators, both in the world of sportsbooks and casinos. Now that we’ve proven our worth by working with some of market’s largest operators, we look forward to providing more value to the cutting-edge operators.
