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Epoxy.ai is one of North America’s leading AI-personalized betting providers. It has signed major deals with Playtech, AWS and Nascar.
We caught up with Epoxy.ai Co-Founder and president Jason Angelides to discuss the technology behind providing personalised betting offers to each player.
Can you tell us about your company, and what it brings to the market for our European readers?
Sure. We appreciate your interest in our company. We are all about making betting easier, more fun, and ensuring that players stay with us. This claim may seem a bit cliche but it is 100% true in the case Epoxy.ai. Our proprietary AI allows us to personalise the user experience, taking into account their specific preferences. This gives them a fully tailored and unique betting experience.
I often use the analogy that we are the technology that powers Spotify’s automatic suggestions to help listeners discover new music. Netflix or other video services will put the content that you are looking for in front of your face without prompting you. This personalisation improves user experience in navigation, discovery, and selection.
We provide a platform that can be described as AI-driven, similar to Netflix and Spotify. It’s a game changer for operators, especially when it comes time to create a personalized experience.
It will provide a much more personalized experience for the end user. This is a proven way to drive engagement, retention and customer lifetime values – in my opinion, this technology will transform betting, iGaming and gaming in the future.
What is your opinion of AI as a game changer for the European Market? What are the benefits of AI in improving the European UX?
Europe is no exception. We believe AI and personalisation will be a game changer globally. We’ve seen that Europe is one of the most advanced markets in the world when it comes the end-user’s experience.
All of these industries are dominated by those who have mastered the delivery (ease of use) and deliver a tailored UX to each customer. Netflix and Amazon, for example, first made their products easier to consume, then, through the use of extensive data, honed the personalisation until it became synonymous with their product.
We’ve already covered how Spotify’s hyper-personalisation AI keeps customers engaged by consistently suggesting new music that aligns with their listening preferences. They’ve invested so much in AI-driven personalisation that Spotify has become the leading music streaming service with few or no rivals. Amazon gets 35% of its sales directly from the personalisation of their products, and 56% of those customers are likely to become repeat buyers. The gaming industry is no exception. Personalisation is the next big tech sector that will generate revenue. We’re here because no one has won in iGaming yet.
Are you the first to offer AI-based personalized sportsbook and casino services? Do you think Europe is slower to adopt AI than the US?
We are one of the very first companies to take a new approach in addressing this problem. We are definitely breaking new ground. There are legacy providers who use different methods, but we certainly are. Over 30 patent claims have been filed for our Omnibus Patent (which is a part of our proprietary AI). I guess that we’re doing something different!
The fact that we’ve been in business for so long is a major advantage.
Our last company, which we founded, created a personalised fan experience for North American viewers. This company was acquired by Comcast for millions largely due to its personalisation platform. It now powers the most personalised sports video portals on Sky TV, NBC and Comcast Xfinity.
The pace and interest in personalisation adoption in the EU will be just as high as they are in the US at the moment. The EU has mature players who can have a meaningful impact on their business with AI and machine learning.
The US market is growing, so many things are happening simultaneously. For example, new platform migrations and market rollouts can be a hindrance. Europe, on the other hand is a mature and established market where tech solutions that give operators an advantage over their competition are in high demand.
You launched Personalised Same Game Parlays just in time for US football season. Can you see these products being easily adapted to European betting habits, such as prematch accumulators?
Absolutely. The goal is to make things easier and more enjoyable for the user, regardless of market or sport. Our Personalised Parlay Generator (or Accumulators as we call them in Europe) allows the end-user to avoid having to jump from screen to screen when creating a Parlay/Acumulator. Instead, the system will automatically create the parlay for them based on the preferences of the end-user. It is also helpful to gaming operators, since they often use manual processes to present specialised offers. This can now be customized around the user’s preferences automatically. It is a real game changer for engagement and retention.
What’s your opinion on the state of the European sportsbook market in comparison with the growth in US sportsbooks over the past 5 years?
It’s difficult to summarize in a few sentences, but the US adoption of iGaming is certainly nothing short of astounding.
Despite its hiccups and challenges, iGaming is sure to continue expanding as a source of entertainment on the US market as more states issue licences for online casinos.
US operators understand they can’t compete without differentiating their products and finding multiple ways to monetize customers.
This is evident in the move into entertainment. Many brands have taken this concept to the next step by creating an ecosystem that offers so much more than a place where you can bet or play casino games.
Fanatics is a leading online retailer for licensed sports merchandise. It is now focusing on the iGaming market, with personalisation at the forefront. This is similar to Amazon’s early days when they only sold books. There is so much more to come. Fanatics will offer more in the future. AI and machine-learning driven personalization will be at the forefront. It’s the same for other top companies in the US.
We see it as a good thing for iGaming, since we are leading the AI adoption charge. The search for differentiation will always lead innovation. Epoxy.ai, and other companies, will be there to supply that technology. We’ll power the next innovation era.
