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Betsson is a leading online gambling operator and it’s pleased to announce that the company has acquired a license in Serbia for the local regulated market. This marks a major milestone in its strategic growth initiative. The Group can now launch its online casino under the prestigious Rizk brand on the Serbian market. Betsson acquired Rizk in 2020, which was a part of Zecure Gaming.
In line with Betsson’s commitment to geographic growth and market diversification the Group’s launch in Serbia further strengthens its presence in Central and Eastern Europe, Central Asia and the Middle East (CEECA). In the second quarter 2023, the CEECA region was responsible for 43% the Group’s revenues.
Andrew Valenzia is the Commercial Director of Betsson subsidiary Zecure Gaming. He expressed his excitement for the brand’s expansion in Serbia. “Serbia represents an exciting new market to our brand Rizk.” We are eager to replicate the success we have had in other markets, as there is tremendous potential and opportunity. We’ve achieved our goals because of the dedication and hardwork of our team. Now, we are ready to bring that same energy to Serbia .”
Ronni Hartvig is the Chief Commercial Officer at Betsson Group. She said: “When I consider the outstanding performance of Zecure Gaming in the last few years, I’m genuinely impressed by the team’s achievements.” They have rekindled the excitement and fun of the Rizk Brand, and applied their expertise to multiple markets. I am looking forward to what they can achieve in this market .”
