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Nearly 55% of all bets on sports in 2022 were placed on soccer. This is a testament to the sport’s dominance with its 20% annual growth. SOFTSWISS, an innovative tech company, celebrates its second anniversary. Expert conclusions are shared about the industry’s history.
The most popular sports that were bet through the platform are:
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Soccer – 54.64%
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Basketball – 16.32%
- Tennis – 15.67%
Alexander Kamenetskyi (Head of SOFTSWISS Sportbook), comments on Bet Sum’s most popular sports in 2022. He highlights that, despite being third, betting on tennis is profitable.
We are pleasantly surprised that American football and cricket rank among the top seven sports. This shows that they are well represented at the SOFTSWISS Sportbook, and our partners’ marketing campaigns do great for them span>
The Counter-Strike games account for 75% of all esports bets. It is notable that League of Legends has seen a rise in popularity, accounting for almost 75% of all esports bets.
The FIFA World Cup 2022 was a major draw for bettors. It attracted 37.5% of all sports betting during the winter tournament. The tournament average bet was 74 EUR. The most popular match at the tournament was the final duel between Argentina and France. The most profitable match for betting was Morocco vs Spain. This was because Morocco, the ‘Cinderella of the World Cup’, defeated the favorites in the championship.
The Sportsbook’s GGR has increased by 485% over the past year, while total bets have increased by 795% and turnover has increased by 654%. These numbers are a testament to the significant growth potential of the Sportsbook platform for SOFTSWISS.
Alexander Kamenetskyi shares his excitement about the product’s growth. “We are thrilled that our Sportsbook is growing in all areas: bets and turnover, profits, as well as its functionality.
Our risk team’s flexibility margin system has been a key contributor. This phenomenal growth has been achieved by the launch of twenty new projects and three platforms. Unique bonuses were a key factor in the retention and attraction of players to the projects.
2022 was particularly a breakthrough year. The extensive back-end work allowed it to be merged and the SOFTSWISS Gaming Aggregator. This ensures operators have two high-quality products in a single link.
“I would like to thank my team and partners for helping to bring our cross-product integration to fruition. It was a hard-fought and professional effort that has helped us meet the needs of our clients. It will allow us to grow and develop faster in 2023, I’m sure!” Mr. Kamenetskyi thanks.
SOFTSWISS Sportsbook offers sports betting software and markets for more than 180 sports. It also has three unique bonus systems: the Lootbox Bonus (free bet booster), Hunting Tournaments (hunting tournaments) and the Lootbox Bonus. It has benefited from relationships with many well-known brand ambassadors including Kostya Siveko, an esports commentator. At ICE London 2023, stand # N8-231, the Sportsbook and other innovative products from SOFTSWISS are on display.
About SOFTSWISS
SOFTSWISS, an international iGaming company, provides certified software solutions to manage gambling operations. This expert team has 1,500+ members and is located in Malta, Poland Georgia and Belarus. SOFTSWISS has a variety of gaming licenses and offers one-stop-shop iGaming solutions. It offers a wide range of products, including the Online Casino Platform and Game Aggregator, which offer thousands of casino games. The Affilka affiliate platform, Sportsbook Platform, and Jackpot Aggregator. SOFTSWISS was the world’s first to offer a bitcoin-optimised online gambling solution in 2013.
