Reading Time: 2 minutes
The British esports organization and new brand of The Senator Group join forces to improve competitive gaming comfort and performance
Excel Esports is a pioneer in the British competitive gaming industry and it’s proud to announce its partnership Sybr – the revolutionary gaming chair launched by The Senator Group. This strategic partnership marks an important step in enhancing the gaming experiences for players and enthusiasts.
The Senator Group is a leader in furniture manufacturing and brings years of experience and innovation to this table. With a history of creating high-quality furniture for different sectors, the Senator Group’s entry into the gaming market with Sybr demonstrates their commitment to excellence in diverse markets.
Sybr gaming chairs combine ergonomics and sleek design. Senator Group’s experience in designing comfortable and functional furniture is perfectly aligned with the needs of the gaming community.
Sybr gaming chair’s ergonomic design offers esports enthusiasts and athletes the opportunity to improve their level of competition. These chairs can improve players’ concentration and endurance by focusing on posture and comfort. This partnership will redefine gaming comfort standards with Excel Esports and Sybr both committed to peak performance.
Shahin Rasti expressed his excitement about the collaboration with Sybr: “Collaborating is a great step for Excel Esports.” Sybr ergonomic gaming chairs are a key component in improving the performance of our players as we strive to create a competitive and training environment that is optimal for them. This partnership demonstrates our commitment to innovation and excellence.”
Paul Hobson is the Product & Designer Director of The Senator Group, and creator of Sybr. He added, “Sybr was created out of a desire to provide gamers with unparalleled comfort and support. We’re excited to partner with Excel Esports and their expertise in furniture manufacturing. They share our vision of pushing the limits in the gaming industry. Our chairs are designed to help gamers and enthusiasts reach new levels in performance and focus.”[BV1]
Excel Esports is a pioneer in the British gaming industry. Together with Sybr, they share a vision: empower gamers to achieve their full potential. Excel Esports will integrate Sybr’s premium gaming seats into its training facility over the course of a 12-month period, providing its players with an edge in preparation for global esports events.
Excel Esports, a brand new in the gaming industry, is committed to helping Sybr grow in the market. Excel Esports, by promoting and using Sybr gaming chairs, helps to introduce the brand to a wider audience and establish Sybras a premier choice in comfort and performance.
The official launch of the Sybr chair is scheduled for 2nd October, 2023. Attendees of Insomnia 70 can sneak a peek at Sybr’s stand at the NEC in Birmingham on September 8, 9, and 10, 2023. The brand will be holding giveaway competitions all weekend.
Sybr is joining a number of high-profile partners in Excel Esports, including JD Sports and HSBC, Sony INZONE PC SPECIALIST, as well as a long-standing partnership with EE.
Excel Esports made a number of other exciting announcements in recent weeks, including revealing the Power-Up Program, a groundbreaking talent development program in collaboration with EE. This groundbreaking program is designed to break down gender barriers and give women in the UK the chance to pursue a career in esports.
