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EveryMatrix and UK Tier-1 operator Matchbook have agreed to a multi-year agreement to supply their CasinoEngine platform, as well as cross-product BonusEngine Technology with the goal of transforming the brand’s online casino business.
CasinoEngine, which is the leading platform for integration and productivity in the casino industry, will power Matchbook’s entire casino operation. BonusEngine will fuel its growth by providing cross-product bonuses that have been proven to boost reactivation and acquisition, and retain customers.
Matchbook, founded in 2004, is a popular online betting exchange in the UK. It has a large number of sports betting players in its own territory due to its innovative product offerings and low-margin sports markets.
CasinoEngine will strive to grow Matchbook’s complementary online casino into a multi-vertical digital entertainment experience of world-class quality, with an ever-growing collection of thousands of the best-performing games.
EveryMatrix is a company that has consistently delivered Year-on-Year record results to tier-1 casino clients. EveryMatrix’s casino partners achieved Gross Gaming Revenue (GGR), which was more than EUR1billion in 2022. Further record quarters were recorded by EveryMatrix operators for Q1 2023 and Q2 2020, respectively, of EUR374m and EUR432m.
Matchbook will integrate JackpotEngine, BonusEngine, and other industry-leading features to boost its gaming division. These include flexible and configurable customisation of jackpots and an array of award and bonus management tools.
Stian Enger Pettersen is the Head of CasinoEngine at EveryMatrix. Said: We’ve always admired Matchbook for being one of the most prominent brands in the UK. So we’re thrilled to be working with Matchbook to help them accelerate their casino business.
Malcolm Graham is the CEO of Matchbook. He said: Our sports product has been widely recognized as the best in class. With our new partnership, EveryMatrix we intend to replicate this success by creating the ultimate 21 st century casino player experience, using the latest personalised contents, bonuses, and rewards.
