Kambi Group plc expands multi-channel partnership with Swedish giant ATG

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GR8 Tech is a leading iGaming solution provider. They made a significant appearance at SBC Barcelona, which was held from September 19-21.

At the stand CG414, the company displayed a wide range of products and solutions tailored to the needs of different audiences in the iGaming sector. GR8 Tech’s entire sales team, along with several product specialists, were on site for two days and engaged in more than 50 intensive discussions with stakeholders of potential clients from both the operator’s and supplier’s sides.

Yevhen Krazhan is the Head of Global Sales at GR8 Tech. It’s obvious that operators must constantly adapt and evolve to maintain or increase their market share. GR8 Tech will be able to meet these challenges with its customized products and solutions. We’re excited about the future of iGaming and we look forward to playing a major role in it.


Trends and insights on the importance of personalization

Two trends that GR8 Tech shares in common with SBC Barcelona’s core values and offerings emerged from discussions and observations made at the SBC Barcelona.

First, the iGaming sector is seeing a rise in interest in gamification. Providers are looking for innovative ways to engage clients and retain them. GR8 Tech has responded to this challenge by developing an advanced Bonus engine, as well as a CRM system that is meticulously crafted to meet the demand for engaging gaming experience.

The event also highlighted the need for operators to be treated more individually. Denys Parkerhomenko, CPO of GR8 Tech, noted that “Many operators ask generic questions, which makes it clear how important it is to understand their actual challenges,“. It’s not good enough to provide something standard. The real value is in identifying the needs of each operator, and providing bespoke solutions. This sentiment reflects GR8 Tech’s lifetime partner mentality and a customized approach to an industry that can be spooky similar.


GR8 Tech thought leadership

Evgen Belousov is the CEO of GR8 Tech. He gave a keynote speech at the conference entitled “The Power of Tech Solutions: Launching and Upgrading Your iGaming Operation.” Evgen discussed common challenges faced by operators and explained how technology and human potential could be used to ease these pain points.

GR8 Tech conducted exclusive interviews on-site with leading industry media outlets. Follow the updates at SBC News or iGaming Business to view these in-depth conversations.

Evgen Belousov, reflecting on his experience, said: “Every year the SBC Summit grows bigger and more impressive. The similarity of the offerings can make it difficult for participants to differentiate themselves. Our focus at GR8 Tech was to showcase our unique approach backed up by proven results. What was the result? The outcome? “Stay tuned.”


Future Events

GR8 Tech is attending several industry events in the months to come. The team is ready to network during the SBC Summit Latinoamerica, which takes place from October 31 through November 2. GR8 Tech is a major presence at SiGMA Europe from November 13-17. The conference will include several exhibition spaces and a keynote address.

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