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Fast 15’s, 49’s and 39’s will be available in retail and online
Sports Information Services, the leading provider of 24/7 live betting content and multi-content, has signed a deal with Aardvark Technology to provide its live numbers drawings to operators across Africa via both retail channels and online.
SIS’s 49’s live numbers draws offer operators more than 200,000 betting events each year, including the 49’s Original. The 49’s brand has been popular for more than 25 years. It includes the leading fixed-odds product, live numbers, which provides both online and retail operators with high-quality draws twice daily from Manchester, United Kingdom.
The new high-margin Fast 15’s and 39’s products have draws every three minutes, providing the most comprehensive product offering.
You can find all product information on 49s.co.uk. Bettors can view results, hot and cold ball updates, and form. The 49’s brand also has an active social community on Facebook, Instagram, and Twitter (@49sdraw), where the presenters interact multiple times a day with their loyal fans.
Aardvark’s new multi-channel agreement with SIS will enable operators in South Africa, and other African countries, to take advantage of the leading 49’s content, including revenue-boosting round-the clock betting opportunities.
This agreement further enhances SIS’ reputation as a leader in multiple verticals and its footprint on the African market, after previous deals with major operators across the continent.
Joe Andrews, Head of Sales Africa at SIS, stated that “49’s has already become a huge hit among South African bettors, as the opportunity to win big with small stakes has proven to be a very attractive proposition.” We have focused on increasing our brand’s visibility, and expanding our product range and reach in Africa. This is a promising strategy. This partnership with Aardvark will go a very long way in achieving that.”
Simas denisovas, from Aardvark Technology said: “We’re always working to improve our platform to offer our customers the most diverse range of premium content in multiple verticals.” Partnering with SIS, and integrating their leading 49’s Live Numbers portfolio, will ensure that we continue to enjoy a dominant position in Africa, while providing our operator clientele with a constant stream of engaging premium betting experiences.
