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What are the most played games? What iGaming companies have had the most success? SOFTSWISS is an innovative software company that offers a comprehensive ecosystem of solutions. They share valuable insights with regional markets.
The analysis is based upon the game aggregater data for the second half 2022 to the first half 2023.
Europe
Slot machines are still popular in Europe despite their losses of around 5 p.p. During H2 2022, and H1 2023. Even though their market share has declined, it still exceeds 80% of the other gaming categories. Card games, on the other hand, improved their position almost four percentage points.
In Q2 2023, the top five categories of games saw minor changes. Total Bets Sum in Craps Games grew 2.7 times in comparison with the previous quarter. This increase in performance has pushed this game type to the 5th position in the top rankings. Casual games have been replaced by Craps.
The most popular games of the last year were Gates of Olympys and Big Bamboo. The top games landscape showed significant changes from quarter to quarter.
Amatic, Amusnet, Evolution, Pragmatic Play and Push Gaming are the top performing game providers in 2022-2023. The positions of these game providers in the ranking changed slightly from one quarter to another.
Asia
Since the last quarter of 2022, there has been a steady upward trend in Asia’s top five game categories. Slot games are the most popular gaming category in Asia, with a market share of over 80%.
Gates of Olympys has been the top-ranked game in Asia since Q4 2022. Bonanza Billion has also experienced fluctuation in its ranking within the top five games since the end last year. Aviator’s Total Bets Sums increased by twofold in the first half of the year, propelling it to the top of the rankings. Hot Fruits lost its top ranking in 2023’s second quarter.
In terms of the most popular game providers in Asia it is worth noting that Evolution, Pragmatic Play, and BGaming all fought for top positions over the last four quarters. Play’n Go, Amatic and 1spin4win ceded the top spots in the rankings in Q2 to Amusnet and EGT.
Tatyana Kaminskaja, head of SOFTSWISS Games Aggregator, commented: The popularity of Aviator can be explained by its simple interface and quick payouts. Its unique gameplay mechanics set it apart from other crush games on the market. Aviator gives players the illusion that they have “control” of the game. This adds an extra layer of excitement and intrigue.
Latin America
Slots dominate almost 60% of the top five categories of games in LatAm.
These are the current five most popular games.
Roleta Brasileiri – 8.27%
Aviator – 5.97%
Gates of Olympus: 5.24%
Sweet Bonanza – 3.44%
Crazy Time – 3.14%
Aviator soared to the top of the list in Q4 2020, with a substantial increase in Total Bets Sum – nearly 170 million euro more than the previous quarter. Spribe’s success in this area propelled it from tenth in Q3 to fourth in Q2 of 2023. Play’n GO was displaced from the top five. Pragmatic Play Evolution Playtech and BGaming were among the other providers that remained at the top of the rankings with only minor changes over the last year.
In Latin America, the top five games make up approximately 25% of all bets in the region. In Europe and Asia, the figure is around 10%. The displacement of slot machines with roulette and the preference for live games are also notable market trends.
Carla Dualid is Regional Business Development Manager for SOFTSWISS LatAm. She comments: “Players in Latin America, in the context online gambling, may differ in many ways from players in Europe. Latin American players are more likely to bet on mobile devices, and they prefer online gambling. Local casino slot players are more likely to bet regularly and in small amounts, compared to European online casino players who bet more frequently but bet larger amounts. Brazil is by far the largest player on the LatAm Market. Brazilian operators are attracted to the Brazilian market by factors such as increased economic potential, internet penetration, mobile access, and regulatory change.
About SoftSWISS
SOFTSWISS, an international iGaming firm, provides certified software solutions to manage gambling operations. The 1,400-strong expert team is located in Malta, Poland Georgia and Belarus. SOFTSWISS is a holder of a number gaming licenses, and offers iGaming solutions in a one-stop shop. The company offers a wide range of products, such as the Online Casino Platform with thousands casino games, Affilka Affiliate Platform, Sportsbook Platform, and Jackpot Aggregator. SOFTSWISS introduced the first Bitcoin-optimized online casino solution in 2013.
