Reading Time: 2 minutes
A new Optimove report reveals online players’ behavior and preferences: a guide for iGaming operators to drive player loyalty and reduce marketing fatigue
Although most respondents are happy to receive relevant messages from iGaming operators and promotional offers, 86% of them unsubscribe when they receive excessive or irrelevant messages
Optimove has released the highly anticipated 2023 Report on Players’ Preferences for iGaming Marketing. This comprehensive study provides valuable insights into online gamblers’ preferences and behaviors, as well as actionable recommendations to gaming sites looking to increase player loyalty.
Based on the responses of 396 U.S. citizens, who are avid online gamblers. The report explores various aspects of online gaming, including industry trends, motivations for players, and strategies to retain and engage them.
Key Findings of the Report:
Player loyalty The report highlights that competitive odds (40%) and a user-friendly GUI (23%) are the main drivers of player loyalties. It highlights the importance of creating an attractive gaming environment.
Marketing Fatigue: According to the study, 86% of players have unsubscribed from websites. Nearly one-third (30%) of players find that the frequency of promotional emails from iGaming providers is overwhelming. Personalization and relevancy are also key factors in keeping players engaged. Respondents said that the relevancy of a promotion is what most encourages them to open an operator’s communication.
Responsible Gaming: Tools for responsible gambling have been identified as a way to boost trust and loyalty among 75% of players. This shows the importance of responsible gaming measures within the industry.
The survey showed that 56% of respondents were gambling every day, while 85% gambled weekly. The most popular activity was sports betting, which 76% of respondents preferred.
Pini Yakuel is the Founder and CEO at Optimove. She says that “iGaming marketing professionals who are armed with player data can create a marketing strategy to drive loyalty.” The right insights drive actions within the marketing flow, including creation and orchestration. Marketing can now be done at the speed that the players want.
Visit Optimove.com for more information, and to download the “2023 report of players’ preferences in iGaming marketing.”
