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PA Media Group’s global racing position has been strengthened with the acquisition by PA Media Group of iRace Media, a specialist in Asian racing data.
iRace Media, based in Singapore, is a market leader in Asia. It works with B2B clients such as The Hong Kong Jockey Club and Singapore Pools to promote racing coverage across the region through a variety of content and data services, including interactive tipping and form guides. Its services are based on the largest racing database in Asia and the company specializes in translating and localising its content to each customer’s market. It also produces “iRace”, Asia’s most comprehensive racing form guide.
The acquisition will complement the racing expertise provided by PA Betting Services. Together, the businesses offer a broader proposition and enhanced customer value. They will also create a global database of racing and a distribution network.
iRace Media, under the leadership of its founder and CEO, Steve Levar will continue to be a separate business and provide PA Betting Services with expertise in the Asian market.
Clive Marshall commented that PA Media Group has been delivering content and data to its customers with unparalleled accuracy and integrity for more than 60 years. We can now expand our reach to include rightsholders, media partners, affiliates, and bookmakers in a more creative and relevant way, using our global racing database.
Steve Levar is the CEO and founder at iRace Media. He said: “We’re thrilled to embark on this adventure with PA Betting Services.” Through this acquisition, both companies benefit from shared resources and expanded R&D capability, as well as a wider talent pool. This will enable the development of racing solution that will transform the racing industry and create new opportunities.
