Smartico Marketing Services Integrated into Pragmatic Solutions iGaming Platform PAM

Home » Smartico Marketing Services Integrated into Pragmatic Solutions iGaming Platform PAM


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Pragmatic Solutions announces integration of Smartico CRM enhancement solution with Affiliate Management System.

Smartico’s automated and real-time marketing tools and gamification give Pragmatic Solutions client operators a number of options to increase player acquisition, boost engagement strategies, and maximize client lifetime value.

Due to its API-based platform, Pragmatic Solutions offers a flexible, open, modular and scalable Player Account Management (PAM). This allows its clients to integrate the core technology and accelerate growth. The Pragmatic Solutions platform allows operators manage risk, ensure regulatory compliance and easily manage brands, promotions, and player experience.

Platform licensees can easily configure the platform to integrate with hundreds of third party content, payment and service providers. Smartico is an excellent addition to the wide range of premium services that are already pre-integrated.

Smartico’s Marketing Solution builds personalised journeys for players, working in real time to establish trends and use them for optimal player experiences. The company’s state-of-the-art gamification software uses challenges and gaming techniques in order to motivate players toward more consistent gameplay. This encourages long-term engagement. Affiliate Management System, a company-developed solution that gives brands total control of their affiliate program in one unified system, completes the suite.

Yuval Mechoullam said that Smartico was excited to work with Pragmatic Solutions in order to expand the adoption of their cutting-edge products across the iGaming industry.

We look forward to helping operators embrace new opportunities and maximize user engagement while increasing their revenue by providing the most advanced technology in gamification, CRM automation, and loyalty.

Ashley Lang, CEO of Pragmatic Solutions said: “Our partnership is a testament to our commitment to offer operators the most effective, personalised and high-quality solutions that will power their business growth.

We are focused on delivering outstanding value to our clients through an open, intelligent, flexible iGaming Platform that allows them configure content and services provided by hundreds of top-of-the line suppliers in order to maximize their business and maintain a strong brand differentiation. Smartico’s addition is a further step in expanding the scope of these services, which prioritise excellence and innovation.

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