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SOFTSWISS is a leader in the iGaming sector and has acquired a majority stake of Turfsport. Turfsport is a South African company that provides multichannel betting software for horse racing, sports, and lotto. This is in line with SOFTSWISS’s goal to expand its international presence.
Turfsport offers end-to-end managed solutions to online, mobile and retail operators for over 35 years. Turfsport’s clients place more than 1.5 billion bets annually across all platforms. Turfsport is currently used by more than 40 South African operators for sports betting, horse racing and lotto.
Andrey Starovoitov is the Co-CEO of SOFTSWISS. He says: “Acquiring an established local company can be a fast and efficient way to enter a market. This long-awaited transaction has finally been completed. SOFTSWISS has taken a major step in expanding its business into South Africa and Africa with this agreement. This region, I believe, is the next global focal point after Latin America.
We are excited to enhance our product portfolio and continue providing high-end solutions to our partners.” We are looking forward to expanding our product range and delivering high-end solutions for our partners .”
Turfsport CEO Christian Neuberger comments: “To offer more innovation and respond faster to the iGaming market’s growing demands, Turfsport looked for an international partnership that would complement its strong brand in South Africa. We are delighted to have found SOFTSWISS, with its dynamic, fast-growing team.
We are all excited about the winning combination of Turfsport’s local expertise and SOFTSWISS’ international expertise and the prospects for this duo in South Africa and African markets. We are excited by the combination of Turfsport’s local expertise and SOFTSWISS’ international expertise, and the prospects this duo has in the South African market and African markets .”
The acquisition of Turfsport is a strategic move to enhance the SOFTSWISS portfolio and meet regional demands. SOFTSWISS’ local presence will be strengthened by leveraging Turfsport’s excellent reputation in Africa and its visibility.
The SOFTSWISS team will be happy to provide insights into the South African Market at ICE London 2024, Stand N8-231.
About SoftSWISS
SOFTSWISS, an international tech firm, provides software solutions to manage iGaming project. The team of over 1,700 experts is located in Malta, Poland and Georgia. SOFTSWISS is a holder of a number gaming licenses, and offers iGaming solutions in a one-stop shop. The company offers a wide range of products, such as the Online Casino Platform with thousands casino games, Affilka Affiliate Platform, Sportsbook Platform, and Jackpot Aggregator. SOFTSWISS introduced the first Bitcoin-optimized online casino solution in 2013.
TurfSport
Turfsport was founded in 1983 and is now a leading South African provider for end-to-end betting solutions. The company is based in Cape Town and has a diverse product portfolio that includes lotto, land-based and online sports betting, horseracing, virtual sports, and live games.
