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Alpha Affiliates is the industry’s leading direct advertiser and proudly reflects back on a successful year. The company is known for its innovative affiliate marketing approach in the iGaming industry. It has seen remarkable growth across all aspects of its operations.
Alpha Affiliates announces the winners of the inaugural Affiliate Race. They will soon receive their well-deserved reward.
Market expansion and significant milestones
Alpha Affiliates has seen a 30% growth in affiliates since 2023. This solidifies its position as the preferred affiliate.
Alpha Affiliates, a company experiencing rapid growth, launched four cutting-edge casinos brands: Spinch, Rakoo OnLuck and Casino Infinity. The additions to the portfolio demonstrated the company’s commitment in providing a variety of gaming experiences. They also helped to establish it as a dynamic force within the iGaming sector.
In 2023, Alpha Affiliates made significant progress in new markets such as France, Italy, Belgium Greece, Norway Slovenia, Slovakia and Hungary. The geographic diversification of Alpha Affiliates not only expanded its reach but also provided a more inclusive and comprehensive gaming experience to iGaming fans worldwide.
Awards, collaborations and partnerships
Alpha Affiliates celebrated their 11th anniversary with a grand celebration. They hosted a 200K EUR Affiliate race for their partners and a milestone party on the island of Cyprus. This was a great way to show that they are committed to building a community within its affiliate network. The new partnerships with niche media, such as Affpapa and Affiverse Media are further proof of this. These collaborations have boosted the company’s presence and helped it to stay at the forefront of industry developments and discussions.
The company was also awarded the Affpapa award, and its participation in six major industry conferences, such as iGB London and SiGMA Dubai. Its team has also participated in SBC Barcelona, SiGMA Cyprus and SiGMA Malta. This further solidified the company’s status as a leader and innovator. The company’s booth at SiGMA Malta was a great example of the social and collaborative nature it has. It showcased its cutting-edge affiliate program, offered exclusive merchandise, stimulated conversation about industry trends, and raffled off EUR7,500 to participants.
The Affiliate Race
Its creativity is a result of launching new events and competitions. Alpha Affiliates held the Affiliate Race from October 15th until December 25th. Top partners competed to win prizes and Hall of Fame positions.
The top 30 partners who excel in Net Gaming Revenue will receive their well-deserved reward soon. This competition is a great success, as the top 5 partners will also be awarded with exclusive rings.
The race was a great opportunity to increase earnings. Similar opportunities are available for 2024, and beyond.
Affiliate managers will personally contact the winners in the near future.
Future Plans and Team Growth
Alpha Affiliates experienced a significant growth with the addition of 30 new employees. Irina Mazarova was appointed Chief Marketing Officer and Irina Pinanko, Chief Product Officer. Boris Pashnev was promoted to CEO by Alpha Affiliates in December. Alpha Affiliates is set to continue expanding its workforce through 2024. Its growth in the coming year will be expected to increase by 20%.
The year 2024 will see the company expand both within its teams and across regions, strengthening their position in Tier One and Tier Two markets. They are also looking to enter several new EU countries. The company will align their strategic moves to the company’s vision, which is to become a global leader within the iGaming Affiliate space.
Alpha Affiliates is looking to expand its media presence as part of its brand extension by attending industry events like the Amplify Summit, organized by Affiverse Media and iGB. In January, the affiliate marketing company is launching a brand-new podcast series with Affiverse. The podcast will cover the latest trends in affiliate marketing in the iGaming industry.
The company hopes to be recognized by the industry for its outstanding efforts in 2024.
Boris P., CEO of Alpha Affiliates said: “2023 was full of exciting milestones and challenges for Alpha Affiliates. I am proud of all the hard work that our ever-growing staff has done to gain traction in key markets, launch new products and grow our affiliate base. Announcement of the winners of the biggest and most ambitious affiliate contest, for partners, webmasters and webmasters we have ever run, is a great way to end the year and reward our affiliates that are integral to our success. Alpha Affiliates would like to extend its gratitude to all participants in the Affiliate race. Their participation made this an utter success.
“2024 will be a landmark year for our business, as we work with our key industry partners to expand our reach and collaborate on new products and services, while also advancing our services for our growing affiliate list.
