Reading Time: 5 minutes
Our conference sponsors are the people and companies that make the magic possible. They are the innovative and accomplished professionals who make magic every day. They will join us for the Prague Gaming & TECH Summit 2024 on 26-27th March to share their insights, network, and collaborate with you. Meet them in Prague, get to know them and connect with them!
In the Sponsors Spotlight interview, the #hipthers present SYNOT games . They also catch up with SYNOT’s Head of Account management, Jan Sipovsky on iGaming innovations and the secret of industry success.
We are so happy to have you here! Please introduce yourself to our readers, giving them a taste of your background and role at SYNOT Games.
Hello dear readers. Nearly 20 years ago, I moved to the UK as a young enthusiast and worked in management. Over the course of my career, I’ve worked in several different industries before settling on gambling. As a member of the team that organized and prepared the launch of London’s Hippodrome Casino, I was left with a positive impression and I knew this is what I wanted to do for the rest of my life. After gaining experience in different gaming fields, my colleagues at SYNOT Games approached me with an invitation to join their team. I accepted. Today, I oversee 140 unique games, have 200 clients and 1500 casinos, and am a part of a team of 16 people.
Let’s now dive into SYNOT games. What is the overview of your company? Are there any achievements or milestones SYNOT Games has been particularly proud of recently?
SYNOT Games has a dynamic, young company that is growing fast. Every day is different and unique. Our team grows significantly from year to year. There are currently four teams of game developers working on the online slot games, as well as a number of other teams that work on our CRM systems, data warehouses and compliance officers.
We have added a table game developer team, a retention tool developer team and are constantly working on new products and strategies to expand our portfolio. Our team of account managers is divided into two divisions: one based in Malta, and the other in Slovakia. They are responsible for different markets and jurisdictions.
SYNOT Games is a gaming company with over 30 years experience. What, according to you, as the Head of Account Management of the company and your knowledge of the industry, is the secret sauce for SYNOT Games’ success in iGaming?
Prior to targeting any market, we focus on developing strategies through detailed analyses and planning. Our vision is to become a valuable, significant and strong partner for our stakeholders in all regulated market around the globe. I don’t know if our success is due to a “secret sauce”, but I can say that a proactive approach is essential, as is surrounding yourself with motivated people who are willing to learn. It’s like spreading butter onto a slice of bread once you have the right tools, people who are willing to help, and people who support your vision. My only advice is: “Grow people, and they will grow your business.”
The latest news from the company mentions SYNOT Games and Euro Queen’s partnership in the Czech Republic. What is the significance of this partnership, and what strategic goals does the company have for the Czech gaming industry? What are the company’s goals and strategic plans for the Czech gaming market?
We value every partnership. Every client receives the same level of respect. We all have different skills and contribute to the success of our business partners. Each and every partnership must be treated with professionalism and respect. We bring a valuable analytical perspective to every game and create a strategy that is unique based on the vision and preferences of our clients. Euro Geen is no different.
The Czech market is no less important or any more so than other markets we supply our products to. SYNOT’s story began in the Czech Republic. However, we have been able to make a mark in other markets.
As we deal with more than 40 different jurisdictions, each of which has its own regulatory requirements and changes, it’s not surprising that the Czech Republic is facing similar challenges. We are faced with new demands and regulations every week, if not even daily. We must be proactive and highly organized.
A government must also ensure that the gambling industry is regulated correctly and intelligently to combat illegal, shady and black businesses. This will help to provide a steady income to the state. The goal of regulation should not be to eliminate gambling completely, but rather to stop players from playing in unregulated markets and thereby ensuring that the state does not receive any income.
What is your message for the iGaming professionals and companies attending the Prague Gaming & TECH Summit, considering SYNOT Games’ role as a sponsor of the upcoming summit and your involvement? What can SYNOT do to help them achieve success on the Czech market, and beyond?
SYNOT provides our partners with the valuable market expertise, develops the strategy and implements the vision. These are, in our opinion, the building blocks for any successful business. I have a simple message for all the participants of the Prague Gaming & Tech Summit: “where there’s a will, you can find a way.”
Enjoy a great summit with all.
Jan
Jan, thank you for sharing your valuable insight into SYNOT Games and its role at the Prague Gaming & TECH Summit. We are looking forward to meeting you and your readers in Prague.
Join Jan Sipovsky at the Prague Gaming & TECH Summit in 2024. Get your tickets and prepare for an exciting event now!
