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WA. Technology and NE Group partner to expand into African markets with WA.Africa. WA.Technology and NE Group are collaborating to create a customised platform for African businesses.
Africa has a huge growth potential. WA.Technology is committed to providing the best possible service for its clients. The extensive knowledge and experience of the African market that NE Group has will allow WA.Africa’s localised omnichannel platform to seamlessly integrate mobile, online, and retail provision.
WA.Africa is the result of a joint venture between WA.Technology and NE Group, which combines the ambitions for global growth of WA.Technology with NE Group’s expertise in delivering lightweight and advanced front-end solutions specifically tailored for the African Market. Combining strengths will allow operators to benefit from Afrocentric Solutions backed by a Customer-centric Approach for their players.
NE Group is known for its first class NE Sportsbook, NE Games and NE Games verticals. It offers a modular platform which combines sportsbook and gambling experiences. This synergy increases user engagement and retention which is critical in the rapidly evolving African iGaming industry.
Imran Bukhari expressed his excitement about the partnership. He stated, “Synergy is outstanding between both companies; we are delighted to have created this real partnership with WA.Technology.” Tim Scoffham, the CEO of NE Group, expressed his excitement about the partnership, saying, “We are thrilled to have created this true partnership with WA.Technology.”
Tim Scoffham CEO of WA.Technology echoed similar sentiments: “This joint venture and launch of WA.Africa is a major step in our journey to a high profile African presence.” We always put the customer at the center of our work. Operators are increasingly interested in exploring the expanding African market. “As a company that is focused on providing the best service to its clients, NE Group’s local expertise in Africa and our complete spectrum of iGaming solutions elevate the capabilities for premier customer engagement in this rapidly changing market.”
