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The AdVantage Platform, the most comprehensive solution to revolutionize the racing experience, is the result of the collaboration between BetMakersTechnology Group and PA Betting Services, two of the leading innovators of the horseracing industry. The AdVantage Platform is a cutting-edge platform that seamlessly integrates content, data, trading, streaming, and editorial into a global experience.
The new AdVantage Platform simplifies the racing industry by streamlining processes and providing a platform that is unified for racing around the world. PA Betting Services, BetMakers and their combined expertise have developed a user friendly all-in one solution that caters to the needs of horseracing punters.
AdVantage Platform features include:
Data Integration: Access to all racing data from key territories that have relevant licenses.
Trading and Managed Service: A fully-outsourced risk and trading service can quickly deliver a racebook that is customisable and has fixed odds, managed trades, and parimutuel options. This solution supports sportsbooks for up to 6,000 races each week.
Editorial, Content, and Tipping Hub: An immersive experience that includes content for all global racing regions, as well as branded premium tips.
Live Streaming: Enjoy low-latency streaming of global racing.
Rapid Sportsbook Integrate: The AdVantage racebook will integrate seamlessly into existing sportsbook platforms and player account management systems. This allows operators to quickly enter the market and maintain market leadership. PA Betting Services, BetMakers, and BetMakers are responsible for upstream integrations, pricing, and other aspects.
BetMakers, PA Betting Services and PA Betting Services are confident that this platform will simplify the experience for users. It also comes with a fully integrated white label platform which includes the complete user journey as well as racecard styling to enhance the user’s experience while accepting and settling wagers.
Jake Henson said that BetMakers was proud to work with PA Betting Services to create this innovative platform. “PA Betting Services is a market-leading organisation, and their services are well known.” The AdVantage Platform combines the strengths of these two businesses, while also offering racetracks and rights-holders a new way to reach more operators.
“Regulated markets”
Eugene Delaney said, “We view this as an opportunity not only for our existing clients, but also for new entrants. It offers a fast, easy, and always-on, best-in class approach, which removes all the usual complexity associated with racing.
We are excited to launch this product, which is fully white-labelled, with risk management and trading, as well as content, editorial, and tipping. It has the flexibility to adapt to an ever-changing marketplace.
PA Betting Services and BetMakers will showcase the AdVantage Platform at ICE (Stands S1-221).
