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Szerencsejatek Privately Held Company Limited is the sixth client of EveryMatrix and becomes the Hungarian national lottery. This coincides with the country’s launch of online sports betting.
EveryMatrix, a B2B iGaming provider, has been awarded the public contract to provide the Hungarian state owned gaming and lottery operator Szerencsejatek Privately Held Company Limited an entire suite of digital sports betting software solutions for its online brand TippmixPro.
The multi-year agreement, which was designed to provide the best online sports betting experience in the newly regulated markets, was awarded to EveryMatrix following a 15-month competition with over 25 bidders.
EveryMatrix technology will transform Hungary’s national lottery company and TippmixPro brand’s digital betting offering. It integrates its award-winning OddsMatrix platform and data feeds, ensuring maximum productivity and stability.
EveryMatrix will also offer a complete range of turnkey software solutions and services for player account management, virtual sports, bonusing, acquisition retention and reactivation, payments, and affiliate management.
This agreement is perfect for Szerencsejatek Privately Held Company Limited, which follows the Hungarian government’s decision to regulate online betting. It went live on January 1, 2023.
EveryMatrix won numerous World Lottery Association and European Lotteries agreements, including OPAP (Greece), National Lottery(Malta), and Veikkaus [Finland]).
Szerencsejatek Privately Held Company Limited was established in 1991. It is one of the most prominent operators in Hungary’s online betting market. It is a member WLA and offers multiple products, including lottery tickets, sports betting and lottery games. There are more than 7,700 points of sale nationwide.
The Hungarian national lottery makes a significant contribution annually to the country’s stability economic growth, financing community and cultural, social and health initiatives. It returns approximately two-thirds (in the form of taxes and fees), of its net gaming revenues to the state budget to fund public projects.
Stian Hornsletten is Chief Commercial Officer at EveryMatrix. stated: “Since 2016, we have made significant progress in the lottery sector. Now, we work with some the largest organisations in the world, powering their digital offerings to millions.
“Operations are heavily weighted in large-scale agreements like this. I’m especially pleased that our operational quality shined through. We are thrilled to work with SZRT, and we look forward to supporting them on their digital journey in the coming year .”
Zoltan Horvath, Sports betting director at Privately Held Company Limited ,said : “We’re very happy to have reached terms with EveryMatrix after a rigorous and competitive tender process. We are confident that we have chosen an ideal partner.
“We have ambitious plans for expanding and improving our sports betting offer at a time when market regulation is taking place to create the ultimate entertainment experience to Hungarian players. We are confident that we can achieve this through this partnership.
