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KALM has opened its global headquarters in Abu Dhabi, which is the first sports and esports consulting firm to focus on player performance and development. KALM aims at revolutionising the landscape with a mix of expertise in traditional sports and esports. This includes innovations, technology, and academic partnerships.
Powered by Access Abu Dhabi – an initiative of Maven Global Access, and supported by Abu Dhabi Investment Office, KALM provides its services to organizations, global brands, and individual athletes, in and out their sporting endeavors.
KALM uses proprietary performance technology developed by Stanford University to evaluate perceptive abilities, physical capabilities and mental abilities. The centre is dedicated to creating the best-in class performance centre for optimisation of player health and recovery. KALM uses data science and AI to better understand the factors that affect peak performance, lifestyle and other factors. It then develops ways to prolong an athlete’s career.
Massimo Falcioni is Chief Competitiveness Officer of ADIO. He said, “Abu Dhabi has been steadily emerging as a regional centre for sports and esports, and KALM joins a strong lineup of global companies that are setting up operations in the emirate. Abu Dhabi, with its favourable investment climate, innovative regulations, and cutting-edge connectivity and infrastructure, continues to be the destination of choice for innovators. We are confident that KALM’s unique and innovative services will help drive growth in a key industry within the emirate.
Melita Moore is the Managing partner at KALM. She said, “At KALM our mission is to place the player in the center. Esports athletes are at the top of their game and they deserve the same care and attention as traditional athletes. Abu Dhabi was chosen as the headquarters location because of the support and opportunities that this vibrant city offers. Access Abu Dhabi was instrumental in our initial visit to the region. Abu Dhabi’s strategic position, world-class facilities, and unwavering commitment in the gaming sector made it an ideal choice for KALM.
KALM has developed a model of development centered on athletes through education, branding and commercialisation, with a focus on protecting, managing, and leveraging the athlete brand. The company’s global headquarters will work with the government, private sector, teams, federations and other key stakeholders in order to develop, implement and drive its athlete health strategy.
Dr Melita, a sports medicine expert, is now Vice President of the Global Esports Federation. She has been a team physician in NBA and WNBA for many years. Dr Khizer Khaderi, a pioneer in neuro-ophthalmic technology and surgery, brings expertise in AI and VR. Ali Al Ramahi is a sports scientist and performance trainer who specialises in wellness programmes for esports players. Luke Fedlam is a sports attorney and distinguished sports lawyer. He shapes the regulatory environment of sports and esports, and educates and develops athletes.
KALM will use its initiative to elevate the Middle East in the global sports arena and esports, giving young aspirants a chance to gain international recognition. The launch coincides with a growing interest among Middle Easterners in digital entertainment and sports. This marks a major step in developing a robust ecosystem for esports.
