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The CIS has been a hotbed of esports for many years, and many top teams and players call it home. What has changed in the last few decades? Are there any trends that you’ve noticed?
In 2008, Esports exploded in the CIS when Multiplayer Online Battle Arena games (MOBAs) became very popular. Esports were around as early as 2003 but the popularity of games like Counter-Strike, DOTA2, and others was the catalyst that propelled the sector to its current upward trajectory. The infrastructure required to support esports in the CIS has drastically improved in recent years. This includes the construction of the Pixel eSports Arena in Minks (Belarus) and the Cyberspace Arena, in Almaty (Kazakhstan), both of which host top-flight competitions. Internet connectivity is also better, and sponsors like Red Bull, War Gaming, and Monster Energy have helped to raise funds and awareness. This has led to a flourishing industry that offers many opportunities for growth.
As for trends, especially in esports, I was surprised at the demand for console games – they are called eBattles, and include sports like eSoccer, eBasketball, and others. This is a very natural progression that is based on the demand for video games, which are often the bridges between traditional sports like football and esports.
What have been the factors that have contributed to the growth of esports in the CIS during the last few years?
The fact that the teams are more professional, and they train and play in clubs with a good management system is a major factor for me. The games are played in rooms and buildings that have been equipped with the best equipment and high-speed internet. The salaries of players have also increased, which has led to a higher standard of competition in the region. Many CIS players are now playing for top-ranked teams like Virtus.pro or Team Spirit. They also play for Betboom and NaVi, which compete internationally. The CIS region is benefiting from the growth of esports.
Can you tell us about the differences in regulation between the countries of the CIS when it comes betting on esports. How does PandaScore manage these changes?
Legality of betting on sports and esports varies from one country to another within the CIS. Some countries are very strict and even ban gambling. Others take a more liberal stance, regulating activity and licensing operators. Take a look at the major markets and how they approach gambling.
Since 2018, esports is recognized as a sport in Ukraine. In 2020, the country will regulate and license gambling for the very first time. The law is focused on sports betting and casino, but it is likely that it will also include esports gambling. This is because esports has been recognised as a sport in Ukraine since 2018. Tier-one Ukraine sportsbooks such as Favbet or Parimatch offer esports to their players.
Kazakhstan’s gambling industry is growing, with casinos and betting shops operating in cities like Almaty and Nur-Sultan. The Ministry of Culture and Sports regulates gambling. While the framework is restrictive, sports betting is allowed.
It can be difficult to navigate the constant changes to betting regulations in the CIS. We keep abreast of the latest developments through legislative updates and regulatory guidelines. We track industry trends to predict regulatory changes in advance. It can include benchmarking with competitors, attending conferences and networking.
Do you think that the CIS region offers unique opportunities to expand esports? How does it compare to other regions?
Understanding that CIS, in particular Ukraine and Kazakhstan, have their own rules is important. They are different from other esports market, so don’t assume that what works in Italy is going to work in Ukraine. In Europe, League of Legends has a huge following, but in CIS Dota 2 is the most popular game. There are many opportunities for those who understand the market and region.
Let me elaborate. Dota 2 has been a huge success in the CIS region, with tournaments and other events attracting audiences online and offline. Teams like Natus Vincere, Virtus.pro, and Team Spirit have had significant success in Dota 2 tournaments. This has contributed to the popularity of the game in the region. Dota 2 is not the only popular video game. CS2, World of Tanks, and Fortnite are also very popular.
Operators should consider this when choosing their markets, odds and marketing strategies.
How would you describe the secret to creating a successful esports program for CIS audiences?
Understanding the layer preferences of each market, and providing an experience that exceeds expectations. Dota 2 is the game of choice for the CIS. It offers a deep and strategic gameplay that requires teamwork, communication, and skillful execution. The competitive aspect of the game appeals to players who enjoy the challenge that multiplayer games present. This goes back to 2008’s original MOBAs. This must be reflected in the esports experience that players are offered. At PandaScore this includes a comprehensive Dota 2 betting offering, which covers markets like Kills, Towers Roshans and Barracks. Players can compete against each other in a betting contest.
Support is another important factor in delivering an excellent player experience. We provide round-the clock assistance and regularly release updates to enhance the experience of players when they bet on esports using our data and odds, and betting tools like our Bet Builder. We’re always trying to expand our selection to include the most popular games, such as CS2, Valorant and Call of Duty.
What are the trends and developments that you think will shape the future of esports within the CIS over the next few decades?
The industry is expected to continue growing and becoming more professional. Esports are different from traditional sports, and they still lack recognition in certain markets. As esports grows, I believe more governments will support it, as it has tremendous cultural, economic and social benefits. This could be through funding for esports projects, implementing regulatory frameworks, fostering partnerships with esports organizations or just recognising esports as a sport.
The proliferation of smartphones in the region is expected to be another catalyst for esports’ growth. Titles like PUGB Mobile and Mobile Legends Bang Bang are sure to attract large audiences, and offer new opportunities for players, teams, sponsors, and other stakeholders. PandaScore, a leading esports betting company in the CIS, is excited to be a part of this exciting time.
