Kambi, the trusted partner in sports betting, has added cash-out and in-game functionality for its market-leading Bet Builder product before Super Bowl Sunday. This will add excitement to the event that is expected to be the most exciting betting event ever.
After a successful trial in the NFL playoffs, players can now place Bet Builders as Super Bowl action unfolds. They also have the option of cashing out their pre-game and in-game Bet Builders at any stage of the game. The cashing-out of Bet Builders in game had increased to two-thirds from the level of single betting, highlighting the demand for this feature.
The Bet Builder enhancement is available for combinations consisting of main bet offer combinations. This is the largest number of Bet Builders placed. Cash out from additional markets will be available in time for next season. Kambi plans to expand the Bet Builder functionality and cash out to other leagues and sports over the next weeks and months. This includes the MLB, NBA, and March Madness college basketball tournament.
Bet Builder accounted for around 30% of pre-game NFL bets placed on the Kambi network’s Kambi network in the most recent regular season. Bet Builder’s next stage of development is the addition of cash out as well as in-game. Kambi’s market-leading product has recently been awarded the ‘Innovation in Sports Betting Software” award at the EGR B2B Awards.
Kambi’s Bet Builder has been integrated into its core sportsbook to provide a high-quality user interface. It is available for all major sports, including baseball, football, soccer and hockey. Operators can also use it as a standalone service.
Simon Noy, SVP Trading at Kambi said that the Super Bowl is always a highlight of the sporting calendar. With Bet Builder’s immense popularity, Kambi needed to ensure that its market-leading product was ready for Super Bowl LVII.
“Kambi has consistently been ahead of the market through its premium Bet Builder product, and the launch cash out and live functionality was next in the product’s evolution.
“We look forward in rolling these features out across other sports and leagues over the coming months.”
