Reading Time: < 1 minute
TAB, Australia’s leading online racing and betting company, has been made a platinum partner by the North Queensland Toyota Cowboys.
The new multi-year agreement will see the TAB logo prominently featured on the jersey’s sternum starting in 2023.
Jeff Reibel, Cowboys Chief Executive, stated that TAB’s partnership was a reflection of a shared commitment in providing unforgettable entertainment experiences for sports fans.
“Since 1960s, TAB has been a household brand and has supported sports enthusiasts from every code to feel the thrill of supporting their favorite team or athlete competing at a high level,” Mr Reibel stated.
He said, “We share the same passion for sports fandom in the country. Having built our own reputation for beating all odds to deliver extraordinary moments both club- and National Rugby League history,”
“Whether we were successful in lobbying for a team at the 1995 Winfield Cup, or winning our first Premiership title in 2015, we have defied all expectations and won over Cowboys fans across Australia and beyond.”
Katherine Morgan, Tabcorp Senior Sponsorship Manager, said that the Cowboys were a joy to partner with.
She said, “The Cowboys are part North Queensland’s DNA” and that she was thrilled to partner with them to help grow the brand and create innovative activations to Cowboys fans.
“Queenslanders are passionate about their sport, and we are incredibly committed in investing in the development and promotion of the state’s sports teams and race club.
TAB is excited about this partnership. As part of our transformation, we’ve launched a brand new TAB App, products and a new retail experience for our customers.
