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A new partnership has been formed to increase supplier’s penetration in emerging markets
SIS (Sports Information Services) is the largest multi-channel provider of 24/7 live betting services. Kiron Interactive has partnered to create a new 24/7 channel that delivers a selection of both company’s Numbers products across Africa.
The agreement will see SIS work with the global software and technology company to provide the channel that is tailored for African markets. This will increase the visibility of both companies’ Numbers content and their high-quality, enhanced numbers content.
African players and operators will be able to access SIS’ world-famous 49’s Original Live Draw as well as the new high-margin, five-minute-per-minute 39’s draw. Bettors in Africa love the numbers content of the company, which allows them to win big with small stakes.
This is the latest in a series of similar announcements by SIS in Africa. It highlights the growing demand for its 24/7 live gambling offering and strengthens its presence in the potentially-rich regulated markets.
Joe Andrews is Head of Sales Africa at SIS. stated: “Having the right partners, in regions with a dissimilar makeup like Africa, is essential for ensuring that we continue growing and product development there.”
“Kiron’s rich heritage on the continent gives us a tremendous advantage in developing and launching the new channel. This will give us a significant boost in our commercial ambitions for the region.
“Our content is well-known for driving incremental revenue because of the high-frequency, 24-hour nature of our Numbers gaming is very popular with African bettors.”
Steven Spartinos is the Co-CEO at Kiron Interactive. stated: “As Kiron continues to expand its reach and broaden our services and increase the number of partners with which we work, collaborating with a leading company like SIS is crucial.
“We operate worldwide, but Africa is our home. As such, we have unparalleled insight into many markets in Africa. We are delighted to partner with SIS and look forward working together to make the revenue-boosting combination even more accessible to a wider audience.
