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Bragg Gaming Group launched its turnkey solution for Czech casino operator Kings Entertainment A.S. Kings will be operating their online business under the Kingsbet brand in the Czech Republic.
According to the terms of the contract signed by the two parties Bragg will supply Kingsbet with Player Account Management technology (PAM), exclusive content from Bragg Studios, aggregated content for online casinos via the Bragg HUB, and a fully-localised sportsbook integration through Altenar.
Bragg offers Kingsbet a powerful solution that includes automation and marketing tools for its sportsbook and casino operations.
Bragg’s FUZE toolset is included for sportsbook and casino. It helps boost conversion, retention and acquisition with tools like Free rounds, missions, quests, journeys, recommendation engine, and jackpots.
Bragg will also provide managed marketing services and operational support to Kingsbet.
This agreement, as well as the subsequent launch of the product is the latest in a series of agreements that Bragg has made to provide technology solutions to operators in global regulated iGaming market. It is also the second PAM partner and turnkey provider for the Company in the Czech Republic.
Matevz Mazij, Bragg Group’s Chief Executive Officer, said: “We were proud to have been chosen to provide Kings Entertainment with a full-service, turnkey solution to help them transition their market-leading Czech operations to the online world.”
Mazij said, “With the new regulations in place, this is an exciting time for those who are on the Czech market.”
David Vanek is the Chief Executive Officer at Kingsbet. He said: “Over these past eight months, both teams have worked extremely hard to prepare for the launch of kingsbet.cz ahead of the EURO Championship. I am proud to say that we are the only licensed gaming and betting operator in the Czech Republic. We have gone through a very rigorous licensing process, and are now the only operator who is fully compliant with new Gambling Act.
“Kingsbet offers players ‘The Kings Experience’ in sports betting, casino and live casino. We plan to launch this product by the end year.” Bragg’s platform allows us to enter the Czech Market with powerful tools and highly competitive product offerings.”
Kings Entertainment was founded in 2003 and operates three casinos on land: Kings Rozvadov (the largest poker arena in Europe), Admiral Rozvadov (the second biggest) and Hilton Prague. Kings Casino in Rozvadov is the largest poker arena in Europe, and a premier gambling destination. A variety of poker events, including W.S.O.P. The tournaments attract more than 500,000 people per year.
Kings, which has 40% of the land-based casino industry in Czech Republic, has ambitious plans for expansion into online gambling. Bragg’s technology and expertise will support this expansion.
According to H2 Gambling capital, the Czech online casino market will reach approximately $1 billion gross in 2024. This represents a 30% increase in the year-over-year figures from 2023.
In the past, Czech gambling regulations only allowed operators to offer RNG online games that were explicitly licensed by the Czech Gambling Act.
After pressure from operators, the list has been widened and now includes live dealer games (live casinos), a change that came into effect on January 1, 2020.
Live dealer games were one of several amendments to the existing Czech gambling laws. The most significant of these was the introduction a new simplified licensing regime for operators.
