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The acquisition of PickGuru has created a new division called Dizplai Gaming
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Dizplai is introducing a new division that will provide a higher level of service to its clients
Dizplai is a leading company in media experiences, trusted by sports rights holders, brands and betting companies to turn passive audiences into active communities. Today, PickGuru was acquired at 100%, making it the most customer centric free-to-play gaming platform available.
PickGuru offers smart solutions to help multi-channel publishers, bookmakers and rights holders achieve their commercial and audience objectives. PickGuru solutions allow partners to create fantasy and predictor games quickly and easily for their platforms and drive deeper engagement.
Dizplai Gaming is the result of the acquisition, which brings together two pioneers in the space of fan engagement. This division will extend Dizplai’s end-to–end offering, and deliver even greater experiences to fans on both first- and second-screens.
Ed Abis is CEO of Dizplai. “We believe that by gamifying content, audiences will be compelled to interact. This makes the content more valuable and engaging. It also allows it to grow, and ultimately, retain audiences,” he said. The acquisition of Pickguru and the team that will join Dizplai will allow us to supercharge our approach. We will be able to offer a different level of service to our clients.
PickGuru’s Paul Watkins: “Dizplai, Pickguru and Pickguru share a common vision. This acquisition allows us to accelerate the product development process, enabling us to continue to follow the Dizplai motto of “Gamifying the Game”. We can help fans who love to predict outcomes and want to be a part of the action. “Watch this space!”
PickGuru’s Paul Cobley: “The Pickguru Platform was built around the principle of flexibility. We want to enable our partners to create gamified platforms for their platforms quickly and easily, which will drive deeper engagement as well as commercialisation opportunities. “This is an exciting time for us.”
Dizplai has announced the appointment of Paul Watkins to the position of Chief Financial Officer, and Paul Cobley to the role of Director of Gaming, following the acquisition of PickGuru.
Dizplai is increasingly being viewed as the ultimate solution for live sport owners and creators. It fuses technology, creative, and content experiences in order to create engaging communities for sports brands, and organisations. Dizplai’s platform has been used to enhance live broadcasts from companies such as Sky Sports and TNT Sports.
Dizplai has had a great year in 2024:
- Dizplai Creative was launched, a creative agency focusing on enhancing audience engagement and brand value by leveraging content innovation and technologies.
- Comcast announced that Boomtown was one of ten startups selected for the Comcast NBCUniversal 2024 SportsTech Accelerator Program.
- The 2024 Sports Technology Awards have announced the winner of the Best Technology Award for Match Day Operations and the Experience at the 2024 Sports Technology Awards.
