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SOFTSWISS is an international technology firm with more than 15 years experience in the software development of iGaming. They have introduced the most daring concept at iGB 2024.
iGB L!VE, the industry’s most anticipated event of the year, took place in Amsterdam last week for the final time. SOFTSWISS created a creative concept that was inspired by the Red Light District, one of Amsterdam’s iconic symbols.
SOFTSWISS’ participation at the expo was successful in terms of both business cooperation and stand presentation. Over two days, the team of 60 experts had nearly 200 meetings. Media present at the event voted the company’s booth as one of the most attractive at the expo.
The SOFTSWISS team adopted a completely new approach in the design of its exhibition stand. The company immersed themselves in the ambience of Amsterdam’s most iconic location within a 160 square-metre exhibition space. The stand visitors were captivated by the music, lighting, visuals, and gourmet treats.
The stand was transformed for 15 seconds with each click of the large red button. This dynamic effect was created by the team using 3 ton stage equipment, and 70 square meters of LED screens.
The local confectionery provided 24 kilograms chocolate-covered strawberries for guests to enjoy. The creative concept was also used to align gifts for SOFTSWISS long-term partners. Participants added a surprise element by drawing cards from a bag containing the names of their presents.
Andrey Sternovoitov shares his impressions. “We tried something unconventional this year and it worked out. The stand of our company was a major attraction at the show, thanks to its unique and creative design. It received high praise from partners and caught the attention of a large number attendees. This could be the most striking idea we’ve implemented so far.”
SOFTSWISS has begun preparing for the prestigious SBC Summit Lisbon 2020. The expo will feature a concept that is equally as exciting and captures the spirit of the anniversary year.
About SoftSWISS
SOFTSWISS, an international technology firm with more than 15 years’ experience in developing innovative solutions for iGaming, is a leader in the industry. SOFTSWISS is a gaming license holder and offers comprehensive software to manage iGaming project. The product portfolio of the company includes the Casino Platform with over 23,500 games, Affilka Affiliate Platform, Sportsbook Software and Jackpot Aggregator. SOFTSWISS revolutionised industry in 2013 by launching the first Bitcoin optimized online casino solution. Over 2,000 people are part of the expert team based in Malta.
