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  GIANTX, a global gaming and esports company has acquired UK AI Esports Coaching startup iTero Gaming for a multi-million dollar deal.
  
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  The acquisition of GIANTX will provide AI coaching to GIANTX players and competitive gamers worldwide for the top-rated League of Legends game, aimed at players who want to elevate their gaming.
  
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  iTero Gaming Founder Jack Joseph Williams has been appointed as the new Head of Gaming Technology for the esports organization.
  
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  This acquisition will pave the way for future innovations and strategic developments in AI-driven gaming and esports industries
  

GIANTX, a global gaming and esports company, is proud to announce today the acquisition of iTero Gaming. This UK-based start-up specializes in AI coaching for competitive gamers. The acquisition is a major milestone in the gaming and tech industry. It highlights the increasing integration of AI into esports.

The multi-million dollar deal, which focuses on League of Legends as the focus title, represents the company’s commitment to the global community of esports by providing precise, individualised training for gamers who want to improve their competitive performance. GIANTX will be able to offer tailored training to its global audience by integrating iTero’s AI technology. Jack Joseph Williams is the Founder of iTero Gaming and the new Head of Gaming Technology at the esports organization following the acquisition.

The iTero Gaming League of Legends Coaching app has been downloaded nearly a quarter of a million times in less than two year. It uses AI to identify player weaknesses and optimize pre-game setup. The AI analyzes millions of games each patch to determine which champions in your pool will excel at team drafts and offers suggestions on enemy bans and optimal runes. It also provides real-time tools, such as objective counters, to help players gain an edge over their opponents.

The acquisition, which will leverage both companies’ strengths and create an advanced training environment that supports players at all levels of development, is based on a shared vision. They aim to be the most popular tool for improving League of Legends gameplay. This will revolutionise competitive gaming, providing resources to both professionals and aspiring players.

The app is already popular with esports lovers, and it also perfectly aligns itself with the needs of esports followers who follow top-tier teams such as GIANTX. They are looking to significantly improve their game strategies. The potential to improve gameplay is limitless with access to 500 account statistics.

The acquisition is a major milestone in the gaming and tech industry. It highlights the increasing integration of AI into esports. iTero Gaming AI coaching provides a glimpse at the transformative power of AI in the broader tech world, demonstrating the transformation of traditional coaching for classic esports games such as League of Legends. This acquisition sets a new standard for competitive training and opens the door for future innovations on AI-driven performance improvement and strategic development for gaming and esports.

Jack J is the founder of iTero Gaming. He was a financial analyst for HSBC before he channelled his passion in AI to develop predictive models for esports results. Jack J’s passion for AI led him to create iTero Gaming where he offered League of Legends gamers decision-making tools. iTero Gaming released its app in September of 2022. It quickly gathered over 10,000 downloads and received glowing 5-star reviews. This success confirmed iTero Gaming’s product-market match and its potential to disrupt gaming with innovative AI.

GIANTX was formed last year by the merger of London’s Excel Esports with Malaga’s Giants Esports. This merger consolidates the position of the esports organization as a dominant force within global esports. With headquarters in London and Malaga along with a state-ofthe-art performance center in Berlin, this strategic merger has helped to cement its position as a leading force in esports. Since then, this union has supported GIANTX’s global expansion goals, and solidified its status as a leader team in multiple competitive titles with an unmatched fan base.

Tim Reichert said, “We are excited to announce the acquisition of iTero Gaming, to help raise player performance to a new level! This is a key moment in GIANTX’s commitment to excellence and innovation in esports. It empowers players to reach their highest level of competition. We are eager to use this new technology in practice to maximize the potential of our professional players and the global gaming communities .”

Jose Diaz said, “We’re excited to welcome AI innovator Jack J to the GIANTX Team. This acquisition marks a major milestone in the advancement of AI in gaming. “The potential to improve gameplay and provide tailored insight is immense, and I cannot wait to see what positive impact this will have on gaming communities”

Jack J, Founder and CEO of iTero Gaming says: “I am excited to join the GIANTX Team. EXCEL was the first team of esports I became a supporter of, and I have followed their journey for the past few years. I have always believed data and AI can disrupt esports’ status quo, by identifying undervalued players and identifying strategies that are outside the standard meta. “I think esports are ready for the next phase and I am really excited to see what comes after working with GIANTX.”