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NODWIN Gaming is a leader of new age youth entertainment and gaming, as well as esports. The company has formed a strategic partnership over a period of several years with Insider.in – India’s largest ticketing and event platform. Insider.in is now the official ticketing partner for NODWIN Gaming in India, including DreamHack and NH7 Weekender. Insider.in, over the past few years has offered a variety of live and on-line entertainment experiences for fans in India.
The long-standing partnership between NODWIN Gaming and Insider.in, which spans multiple events, has provided a solid foundation for this strategic alliance. Insider.in will provide NODWIN Gaming with seamless ticketing services that will allow its audience to enjoy the best in live entertainment. Insider.in’s role will also be crucial in helping NODWIN Gaming to build long-term, synergistic partnerships with its IPs.
Insider.in is a unique brand that has established itself in over 300 cities through ticketing, marketing, and curating experiences for consumers. By hosting events in music, comedy and sports as well as theatre, the platform has become synonymous to urban culture. This synergy is in line with NODWIN Gaming’s vision to create unparalleled entertainment experiences across all markets. It allows events to reach a wider audience.
Paytm’s (NSE PAYTM) brand Insider.in was acquired by Zomato, NSE ZOMATO. According to exchange filings, the transaction was completed by 28 August 2024.
NODWIN Gaming, with its diverse portfolio of IPs that spans esports and music to pop culture, gaming, cosplay, and more, is revolutionising India’s youth entertainment landscape, creating immersive experiences for today’s young audience.
The company’s flagship events include DreamHack India, India’s largest gaming festival, Comic Con India – the ultimate destination for everything pop culture – and NH7 weekender, which is one of the biggest music festivals in the country. All of these events attract large audiences across the country. This partnership will help to increase the visibility of these events by providing an easier ticketing process and increasing accessibility for audiences.
Akshat Rathee (Co-founder and MD of NODWIN Gaming) shared his thoughts about the partnership. “We are thrilled to team up With Insider.in, as our official ticketing partners across 3 iconic IPs. This partnership is the natural evolution of our past collaborations, which have been outstanding. This partnership represents a major step in NODWIN Gaming’s commitment to become the premier destination for entertainment among youth with its exclusive IPs. Insider.in’s commitment to delivering extraordinary experiences is in line with our mission of enhancing audience experiences at Comic Con India and NH7 Weekender. Together, we are looking forward to creating unforgettable memories and delighting experiences for all .”
Insider.in, India’s leading experience provider, offers tickets for a wide range of events such as live sporting events, music festivals, concerts, open mic and standup comedy shows, shopping and food festivals, theatre, and workshops. This partnership with NODWIN Gaming demonstrates their commitment to elevating India’s live event scene and creating a community that includes not only ticket buyers but also fans.
Varun Khare of Insider.in said, “We’re thrilled to announce our multi-year partnership with Nodwin Gaming, for their iconic IPs such as NH7 Weekender and Dreamhack, along with the Comic Con Editions that are so well known around the world. Our long-standing partnership is a testament to both of our commitments to providing the best live entertainment for fans in India. We are thrilled to be able to enhance consumer experiences and create new benchmarks for the industry with tremendous fan support.
The FICCI-EY report states that the segment of organised live events in India will grow by 18% CAGR to reach INR143 billion in 2026. The report highlights the fact that online ticketing platforms have made it easier for consumers and event marketers to promote events, as well as make them more accessible.
The partnership between NODWIN Gaming & Insider.in is a significant step in India’s evolution in terms of transforming the entertainment landscape. It will transform fan engagement, and pave the way for new entertainment experiences to be offered at some of India’s most popular cultural events.
