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EveryMatrix launched LoyaltyEngine – a suite of tools that empowers operators to improve the relationship between brands and players, increasing engagement, retention, and lifetime value.

LoyaltyEngine enables operators to set up levels and earn rules for coins and experience points. They can also configure rewards for any campaign, across any gaming vertical. This will encourage and motivate players to unlock exciting rewards.

The system combines unique gamification features, such as clear progression paths and advanced algorithms, to encourage players to earn their way up the ranks. They can then unlock and redeem personalized rewards in a shop-based environment. This includes bespoke bonuses and tailored promotions as well as exclusive VIP benefits such a branded merchandise.

LoyaltyEngine seamlessly integrates with EveryMatrix’s 30,500+ titles and 330+ studio partnerships. It also gives you access to real-time analytics and insights on player behaviour.

Customers can understand immediately what drives engagement, and brands can identify high-value players instantly, enabling them make rapid data-driven decisions in order to optimise their loyalty strategies.

Stian Engeler Pettersen is the CEO Casino of EveryMatrix. Said: LoyaltyEngine has an EveryMatrix-like effect on brands. It will enhance their relationship with players through gamification, personalised rewards and seamless integration.


EveryMatrix is a pioneer in cross-vertical bonuses, loyalty and gamification. These tools are designed to empower customers and improve player experiences. LoyaltyEngine is proud to continue this tradition, offering a premium solution that offers clear progression paths with enticing incentives leading to significant benefits both for our customers as well as their players .”

Visit the EveryMatrix stand B105 during SBC Lisbon from September 24th to 26, to see LoyaltyEngine in action and to enter a competition to win some amazing prizes.

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