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Pollard Banknote Limited announced its participation in the 2024 gift responsibly campaign, joining other lotteries across North America to raise awareness of the risks associated underage gambling. The campaign, presented by the National Council on Problem Gambling and supported by the North American Association of State and Provincial Lotteries and European Lotteries is endorsed by both the World Lottery Association and European Lotteries.
Pollard Banknote, a global leader in the gaming industry, is committed to helping its charitable gaming clients and lottery partners maximize revenue for good causes while encouraging players not to exceed their limits. Pollard Banknote, with its more than 40 years of experience in the lottery industry, understands the importance of a responsible gaming ecosystem. This includes education, team awareness and knowledge, a robust communication plan, and the right tools.
Pollard Banknote has a wide range of products that are all based on responsible gaming practices and policies. From instant scratch off tickets, which are designed for adults only, to its digital solutions such as the omnichannel Pollard Catalyst Gaming Platform, Pollard Banknote adheres to the strictest standards and safeguards. Pollard Banknote’s commitment to responsible gambling is further demonstrated by its Associate Membership of the World Lottery Association Responsible Gaming Certification, participation in NCPG training sessions on responsible gaming and recent formation of an internal responsible game committee.
“Pollard Banknote participates in the Gift Responsibly campaign once again. Our goal as an organization is to provide socially-responsible tools and practices which protect players, while maximising proceeds for good causes. It involves working with the NCPG, WLA and our lottery customers in order to promote responsible and safe gambling, not just during the holiday season but all year long,” said Doug Pollard.
The potential risks of underage gambling cannot be underestimated. Keith Whyte NCPG Executive Director applauds Pollard Banknote’s commitment to raising public awareness of the dangers of youth gambling.
The Gift Responsibly campaign has been educating the public since the early 2000s about the dangers of underage gaming. The 2024 campaign will run from November to the end of the year, and participating lotteries as well as community organizations will engage in public awareness campaigns to promote responsible gambling during the holidays and throughout the entire year.
