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NODWIN Gaming is a global leader of esports in emerging markets. They have secured exclusive distribution rights for the 10th edition The Game Awards to India, Myanmar Uzbekistan Indonesia, Philippines Thailand Malaysia Vietnam and Taiwan. This historic agreement will bring the annual celebration of video game and esports to a wider audience. It marks a new chapter for the awards and is a testament to NODWIN Gaming’s partnership with The Game Awards over the past half decade, and its commitment to empowering the gaming culture in emerging market across the globe.
The Game Awards will be the annual award ceremony that honours achievements in the videogame industry starting in 2014. Through this licensing agreement, the highly prestigious gaming event will be broadcasted and distributed in new markets. This event, often referred to as the “Oscars of Gaming”, garnered 118 millions Global livestreams in 2023. Al Pacino, Keanu, Margot, Dwayne, Christopher Nolan and Tom Holland have all been presenters. Musicians like Sting, Imagine Dragons Green Day Hans Zimmer Deadmau5 and others also performed. The Gaming Awards are at the heart of popular culture. It is a platform for game publishers, studios and streamers to share big news, surprises and new products with a global audience. The Game Awards will celebrate their 10th anniversary on 12th December, 2024.
The Game Awards, spearheaded by NODWIN Gaming will be available through 17 additional channels of distribution, including TV, regional OTT stations, Online stations and influencers, in India, Myanmar Uzbekistan Indonesia, Philippines Thailand, Malaysia Vietnam, Taiwan and Taiwan. This will increase reach and visibility for some of the fastest-growing gaming and esports markets around the world.
Since over a half-decade, NODWIN Gaming and Geoff Keighley have worked together. This new phase of NODWIN’s partnership with The Game Awards demonstrates its commitment to empower the gaming ecosystem in these emerging territories. NODWIN Gaming hopes to create a stronger connection between local audiences and global gaming culture by securing exclusive viewing rights.
Akshat Rathee said that NODWIN Gaming will bring The Game Awards into emerging markets. “As NODWIN Gaming expands into new markets we are excited to bring The Game Awards for fans in emerging markets. Our goal has been to bridge this gap between the global gaming industry and youth audiences in fast-growing markets. NODWIN Gaming is a longtime partner and supporter of The Game Awards. Their commitment to empowering the gaming industry around the world fits perfectly with our mission.
Geoff Keighley is the founder and host of the Game Awards. He said: “We are thrilled to continue our partnership NODWIN in order to bring The Game Awards more viewers from more emerging markets all over the world. The 10th anniversary show will be the largest global celebration of video games.
NODWIN Gaming, by leveraging its distribution and strategic network, will offer unmatched access to The Game Awards. This will allow them to tap into the huge potential of these areas. NODWIN Gaming, with its expertise in delivering gaming and esports to youth demographics is poised for the Game Awards distribution to become a landmark in gaming culture in these areas.
