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BETBY, a leading provider of innovative solutions for sportsbooks, announced it would unveil a new artificial intelligence-driven feed, bringing ICE Barcelona to ICE Barcelona. This unique feature uses AI to create odds on special markets that are otherwise unavailable, like those related to TV shows and movies. It offers operators new ways to increase player engagement.
This cutting-edge feed, developed by BETBY’s award-winning AI Labs, allows the creation of custom markets, tailored to specific events and fully aligned to operators’ preferences. This feed offers unmatched capabilities for responding to partner requests, delivering localized contents and setting a benchmark in the sports betting sector.
The system creates first markets using publicly available information on what to expect based on specific events. It then filters out the markets to find a balance between those markets that appeal to certain audiences and what traders are comfortable with.
This AI-based feed represents an important leap forward for what we can provide to our partners. We’re creating a system which ensures reliability and opens up creative new markets. This is just the beginning of a journey that we see as being transformative for the sportsbook market,” said Danil Emelyanov, Head, BETBY AI Labs. stated, “At the current stage, our AI utilizes up to 1,000 virtual agents, each of which has varying access to information.” These agents evaluate, judge and select outcomes in order to place bets. This provides a robust dataset on which odds and probabilities are calculated.
BETBY invites operators at booth 5J18 to experience this unique AI-driven solution. The company will be exhibiting at booth 5J18 during ICE Barcelona. Magnus Carlsen is the newly appointed global brand ambassador for BETBY.
Visit: http://betby.com/
About Betby
Betby, a B2B leader in sports betting services of the highest quality, is known for its innovative technology and commitment to excellence. Betby’s industry veterans use their expertise and knowledge to create a sportsbook platform that is flexible, scalable, and adaptable to meet the needs of operators around the world. Betby’s team of industry veterans is dedicated to ensuring the success of their partners, whether it be through dynamic in-play betting or robust risk management tools.
Visit Betby.com for more information.
